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    Marketing Lead - Boulder, United States - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent Boulder, United States

    3 weeks ago

    24 Seven Talent background
    Description

    One of our consumer goods clients is looking for a VP/Director of Marketing to join their team for an exciting all-new position playing a key role in driving brand awareness, engagement, and sales.

    The VP/Director of Marketing will be at the forefront of the brand's go-to-market strategies, integrated campaigns, and customer acquisition efforts, including influencer marketing.

    This VP/Director of Marketing must be a self-started, comfortable working in a startup like culture/environment, and eager to collaborate with cross-functional teams to create and executive innovative marketing strategies that resonate with the brand's target customers.

    Ideal VP/Director of Marketing candidates will have:

    Bachelor's degree in Marketing, Business, or a related field.

    Minimum of 8 years of experience in marketing, with a focus on digital marketing and campaign management.

    Proven track record of designing and executing successful marketing campaigns.

    Strong understanding of consumer behavior and experience with customer acquisition strategies.

    Excellent analytical, organizational, and project management skills.

    Strong communication and interpersonal skills, with the ability to work effectively across teams and with external partners.

    Job Responsibilities:

    Design and implement integrated marketing campaigns across digital, social, and traditional media channels to achieve business objectives.

    Drive consumer acquisition through targeted marketing efforts, including social media advertising, and influencer partnerships.

    Collaborate with the VP/Director of Brand to ensure alignment between marketing campaigns and the overall brand strategy.

    Lead the development and execution of go-to-market strategies for new product launches and brand initiatives.

    Analyze campaign performance and consumer insights to optimize marketing efforts and drive continuous improvement.

    Manage relationships with external agencies and partners to ensure high-quality and cost-effective marketing solutions.

    *Hybrid onsite required (2 days/week)

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