Director, Product Marketing, Cardiac Safety - Philadelphia, PA, United States - Clario

Description

• 10 years of life science, pharma or clinical trial industry marketing experience
• Proven track record of successfully managing and mentoring personnel
• Results-driven with a passion for using data to build marketing campaigns
• Strong analytics skills when reviewing key performance metrics and ability to pivot when data suggests
• Positive, enthusiastic attitude and passion for what you do
• Exceptional communication, teamwork and influencing skills
• Agility to successfully manage multiple initiatives and changing conditions
• Resourceful, solution-seeking mentality
• Willingness to travel 15%

Responsibilities

• The Director Product Marketing, Cardiac Safety will be responsible for owning and leading the product marketing strategy and contributing to the development of product positioning and messaging, to help build awareness and engagement with our customers and target markets
• You'll work closely with Leadership as well as a cross-functional team of product management, sales, marketing, enablement and creative teams to accelerate business growth
• The ideal candidate is a proven product marketing leader who can set strategic plans, lead cross business unit programs and complete tactical work as needed
• Collaborate closely with business unit, Sales and product management leads to define, manage, and execute comprehensive go-to-market strategies for new product introductions
• Ensure harmonized Clario messaging to create a cohesive and compelling brand presence
• Develop global commercial marketing plans and campaigns based on a deep understanding of competition and market landscape
• Drive awareness, preference, leads, revenue, and customer advocacy through strategic marketing initiatives
• Work closely with Product Marketers from other Business Units to devise strategies to deliver additional leads and avenues for growth
• Collaborate with product management, sales leaders, and science teams to articulate the value proposition and differentiators of Clario's solutions
• Develop product positioning and messaging informed by market insights, addressing patient and customer pain points effectively
• Educate the organization on relevant industry trends and insights
• Lead the development of high-quality, consistent content including: white papers, customer success stories, web content, presentations, videos, datasheets, social media, blog posts, press releases, and more
• Craft messaging that effectively communicates solution features, customer benefits, and aligns with brand voice and value proposition
• Collaborate with the Sales Enablement team to create and deliver sales tools and resources that support and advance the selling process
• Manage, mentor and foster growth of a Product Marketing Manager responsible for additional product lines
• Track, measure and report against objectives

Qualifications

• 10 years of life science, pharma or clinical trial industry marketing experience
• Proven track record of successfully managing and mentoring personnel
• Results-driven with a passion for using data to build marketing campaigns
• Strong analytics skills when reviewing key performance metrics and ability to pivot when data suggests
• Positive, enthusiastic attitude and passion for what you do
• Exceptional communication, teamwork and influencing skills
• Agility to successfully manage multiple initiatives and changing conditions
• Resourceful, solution-seeking mentality
• Willingness to travel 15%

Responsibilities

• The Director Product Marketing, Cardiac Safety will be responsible for owning and leading the product marketing strategy and contributing to the development of product positioning and messaging, to help build awareness and engagement with our customers and target markets
• You'll work closely with Leadership as well as a cross-functional team of product management, sales, marketing, enablement and creative teams to accelerate business growth
• The ideal candidate is a proven product marketing leader who can set strategic plans, lead cross business unit programs and complete tactical work as needed
• Collaborate closely with business unit, Sales and product management leads to define, manage, and execute comprehensive go-to-market strategies for new product introductions
• Ensure harmonized Clario messaging to create a cohesive and compelling brand presence
• Develop global commercial marketing plans and campaigns based on a deep understanding of competition and market landscape
• Drive awareness, preference, leads, revenue, and customer advocacy through strategic marketing initiatives
• Work closely with Product Marketers from other Business Units to devise strategies to deliver additional leads and avenues for growth
• Collaborate with product management, sales leaders, and science teams to articulate the value proposition and differentiators of Clario's solutions
• Develop product positioning and messaging informed by market insights, addressing patient and customer pain points effectively
• Educate the organization on relevant industry trends and insights
• Lead the development of high-quality, consistent content including: white papers, customer success stories, web content, presentations, videos, datasheets, social media, blog posts, press releases, and more
• Craft messaging that effectively communicates solution features, customer benefits, and aligns with brand voice and value proposition
• Collaborate with the Sales Enablement team to create and deliver sales tools and resources that support and advance the selling process
• Manage, mentor and foster growth of a Product Marketing Manager responsible for additional product lines
• Track, measure and report against objectives

The Director Product Marketing, Cardiac Safety will be responsible for owning and leading the product marketing strategy and contributing to the development of product positioning and messaging, to help build awareness and engagement with our customers and target markets. You'll work closely with Leadership as well as a cross-functional team of product management, sales, marketing, enablement and... creative teams to accelerate business growth. The ideal candidate is a proven product marketing leader who can set strategic plans, lead cross business unit programs and complete tactical work as needed. ESSENTIAL DUTIES AND RESPONSIBILITIES: Go-to-Market Strategies:

• Collaborate closely with business unit, Sales and product management leads to define, manage, and execute comprehensive go-to-market strategies for new product introductions.

• Ensure harmonized Clario messaging to create a cohesive and compelling brand presence. Marketing Strategy:

• Develop global commercial marketing plans and campaigns based on a deep understanding of competition and market landscape.

• Drive awareness, preference, leads, revenue, and customer advocacy through strategic marketing initiatives.

• Work closely with Product Marketers from other Business Units to devise strategies to deliver additional leads and avenues for growth. Positioning & Messaging:

• Collaborate with product management, sales leaders, and science teams to articulate the value proposition and differentiators of Clario's solutions.

• Develop product positioning and messaging informed by market insights, addressing patient and customer pain points effectively. Market Intelligence:

• Acquire in-depth knowledge of target markets, segments, buyer personas, competitors, and partners through primary and secondary market research.

• Educate the organization on relevant industry trends and insights. Content Development:

• Lead the development of high-quality, consistent content including: white papers, customer success stories, web content, presentations, videos, datasheets, social media, blog posts, press releases, and more.

• Craft messaging that effectively communicates solution features, customer benefits, and aligns with brand voice and value proposition. Sales Enablement:

• Articulate the value proposition of Clario products to the sales team.

• Collaborate with the Sales Enablement team to create and deliver sales tools and resources that support and advance the selling process. Leadership:

• Manage, mentor and foster growth of a Product Marketing Manager responsible for additional product lines.

• Track, measure and report against objectives. Qualified Candidates will possess:

• 10 years of life science, pharma or clinical trial industry marketing experience

• Proven track record of successfully managing and mentoring personnel

• Results-driven with a passion for using data to build marketing campaigns

• Strong analytics skills when reviewing key performance metrics and ability to pivot when data suggests.

• Positive, enthusiastic attitude and passion for what you do

• Exceptional communication, teamwork and influencing skills

• Agility to successfully manage multiple initiatives and changing conditions

• Resourceful, solution-seeking mentality

• Willingness to travel 15% EEO Statement Clario is an equal opportunity employer. Clario evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status, or any other legally protected characteristic. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The duties and responsibilities listed in this job description represent the major responsibilities of the position. Other duties and responsibilities may be assigned, as required. Clario reserves the right to amend or change this job description to meet the needs of Clario. This job description and any attachments do not constitute or represent a contract. The Department Head has the discretion to hire personnel with a combination of experience and education, which may vary from the above listed qualifications.
ERT is an equal opportunity employer and all qualified applicants receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law

Company information

-- Clario has been named a Top Workplace by Energage for the 2022 Top Workplaces USA national awards.
--Clario generates the richest clinical evidence by fusing our deep scientific expertise and global scale into the broadest endpoint technology platform. By doing this, we empower our partners to transform lives.With almost 50 years of experience, 19,000 clinical trials, and 870 regulatory approvals, Clario has mastered the ability to generate rich evidence across a Trial Anywhere portfolio: decentralized (DCT), hybrid and site-based clinical trials. With 30 facilities in nine countries across North America, Europe, and Asia Pacific, Clario delivers the power of certainty.Partners—————Clario brings the best of ERT and Bioclinica together towork alongside our partners to solve some of their biggest questions on topics such as:- eCOA vs. paper- Decentralized Clinical Trial (DCT)- Rescue a clinical trial- Broad endpoint technology: cardiac safety, imaging, respiratoryAnd many more.People————We are so honoured to be named a 2022 Top Workplace by Energage. One of our leading values at Clario is People First Always. We help individuals build meaningful careers at Clario as they serve to help transform patients lives.Join us on this journey and check out our careers page:

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