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Associate Marketing Manager - Kansas City, United States - Hallmark Cards
Description
Who We Are
Serving as a part of the broader National Marketing Team, the Marketing & Analytics Targeting team is tasked with adding enterprise-wide value through consumer-first targeting and data-based insights and strategy.
What Your Role Entails And How You'll Contribute
We are looking for a curious, results-oriented Associate Marketing Manager to help lead consumer-first targeting and analysis of marketing communications to drive Hallmark sales.
The Associate Marketing Manager provides targeting plan and enables activation across a variety of marketing channels, including SMS, Email, Direct Mail, and Digital.
In this role, you will work closely with a number of business partners from across the organization including, Marketing Strategy (internal and via external agency) to provide strategy consulting, identify test opportunities and provide audience recommendations; Insights & Analytics, to translate strategic marketing needs into consumer analytical asks and maintain compliance with data privacy standards; Marketing Operations to ensure the right consumers receive the right message; and Loyalty to ensure our audience strategy aligns with overarching loyalty program goals.
In this role, you will have 'full circle' collaboration opportunities: using consumer insights to align strategy, target campaigns, design and implement testing within/across campaigns, report on the impact of campaigns, and utilize insights to influence future campaigns.
If you have an analytical mindset with an affinity for creative problem solving, thrive in a collaborative environment, and have a willingness to embrace and drive a 'pioneer vs.
perfectionist' mindset, this might be a great fitBasic Qualifications
Bachelor's Degree or 4 years of professional work experience
At least 2 years of professional work experience in a marketing role or team
Experience using Microsoft 365 tools (Excel, Word, PowerPoint, Outlook, Teams)
Experience using a CRM tool (Salesforce Marketing Cloud, Teradata CIM, etc.)
Preferred Qualifications
Experience in consumer segmentation/targeting using a CRM tool
Digital Marketing experience
Experience with Mobile Measurement Partner or CDP
Experience with Data Visualization tool
Ability to write or modify SQL to analyze consumer data
Strong problem-solving skills, ability to manage ambiguity, and adapt to change
Able to work autonomously, exercising independent judgment and decision making with minimal supervision
Ability to work independently and as part of a team
Excellent communication skills, both written and verbal, coupled with strong organizational, planning and interpersonal skills Master's Degree or MBA
Marketing Analytics or Segmentation experience
Additional Details
This is a progressive role that will be filled at the level based on the skills and experience of the selected candidate.
You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.
Principals only please.HALLMARK – Because Connecting With Each Other Has Never Been More Important
For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.
Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces.
When you join Hallmark, we will go out of our way to make you feel like part of the team.
Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers.
We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team We can only change and grow when we intentionally include new perspectives–like yours.
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