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Marketing Manager - Kansas City, United States - Growyourgiving
Description
The Greater Kansas City Community Foundation is one of the most well-respected, knowledgeable leaders on charitable giving in the nation.
The Community Foundation makes giving convenient and efficient for donors through donor-advised funds and other types of charitable funds that maximize and organize giving to causes across the charitable sector.
The Marketing Manager is responsible for developing and driving the organization's marketing strategies, focusing on creating meaningful connections with professional advisors, consumers and institutional prospects.
The ideal candidate will have a robust background in digital and/or B2B relationship marketing, with experience in the financial sector.
This position collaborates with the business development team and requires a high level of understanding of the organization's growth potential.
This role is a combination thinker/doer with the expectation that the role will evolve with positive ROI. This position reports to the Vice President of Communications and is salaried, exempt.The position is based in Kansas City, Missouri, with the flexibility to work remotely up to one to two days per week after a 60-day in-person onboarding period.
Essential functionsMarketing strategies:
Develop and execute innovative marketing strategies to enhance brand visibility, engage target audiences, and drive measurable business outcomes.
Email Marketing:
Design and execute email marketing campaigns targeting corporate prospects and professional advisors using Pardot and Salesforce campaigns. Manage a content calendar to ensure timely and relevant outreach.
Website:
Develop content aimed at lead generation, create landing pages for digital campaigns, and monitor website performance to ensure maximum engagement and effectiveness.
Optimize websites for SEO to enhance online visibility.Digital Advertising:
Oversee digital advertising efforts, managing agency partner(s) for creative development and media buys. Focus areas include paid search, Google Grant, and display advertising. Measure and report on the performance of all digital marketing campaigns.
Print Advertising:
Develop and execute print advertising strategies to complement digital efforts.
Printed Marketing Materials:
Customize marketing materials specifically for wealth management firms, ensuring brand consistency and message alignment.
Direct Mail:
Coordinate direct mail campaigns as part of a broader outreach strategy in partnership with business development.
Sponsorships:
Identify and manage sponsorship opportunities to increase brand visibility and engagement.
Social Media Management:
Utilize LinkedIn for social media marketing (paid and/or organic), aiming to enhance professional networking and engagement.
Event Support:
Assist the Director of Events with developing strategies for in-person engagement with key audiences, ensuring alignment with overall marketing goals.
Reporting/Metrics:
Develop KPIs and the best way to track success.
Requirements
Five to 10 years of related experience. An equivalent combination of education and experience will be considered.
Possess a high operational level of business acumen and ability to define problems, collect data, establish facts and draw valid conclusions.
Ability to read, analyze and interpret a variety of instructions and procedures; operate within current industry best practices.Ability to build professional relationships with internal and external stakeholders and successfully communicate verbally and in writing.
Ability to interpret an extensive variety of complex technical instructions and deal with several abstract and concrete variables.
High technical aptitude and ability to learn new software quickly and thoroughly.
Ability to apply, present, and manage relevant financial principles and data.
Ability to operate in a highly collaborative environment, work independently, and be self-motivated.
Collaborate with other teams to understand how tasks and workflows impact other areas of the organization, and how we may work together to streamline processes.
The employee must physically be able toRegularly complete tasks at a computer terminal.
Work in a fast-paced environment with frequent interruptions.
Work within an office that has a moderate noise level.
Communicate and interpret detailed information.
This job description is a summary of the employment-at-will relationship and not a contract. Not every responsibility is outlined, changes should be anticipated, and other duties will be assigned as necessary.
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