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Marketing Manager - Kansas City, United States - Sealife Services LLC
Description
What you'll bring to the teamLeadership:
As the central member to the site leadership team, you are responsible for the leading the marketing team and ensuring alignment and synergy for your department.
Plan and
Deliver Attraction Marketing Plan:
Develop and execute the attraction marketing plan across all disciplines, including pricing, media, online, and trade, ensuring alignment with commercial and financial objectives.
Execute Annual Marketing Plan:
Strategically plan and implement the annual marketing plan for the attraction, focusing on achieving volume, revenue, and RPC (revenue per customer) through consumer and trade sales channels, in accordance with the Marketing Brand strategy.
Market Share Growth:
Identify audience insights and enhance market share across key demographics to drive visitation and capitalize on opportunities for repeat visits through the enhancement of guest experiences, annual pass sales, and product development initiatives.
Effective Delivery of Marketing Activities:
Plan and oversee the effective execution of site promotions, advertising, online campaigns, direct marketing efforts, and trade sales plans, ensuring alignment with target audiences, measured ROI, and the overall attraction brand plan.
Brand Consistency and Collaboration:
Collaborate with the Marketing Support Teams to ensure all marketing activities adhere to overall brand guidelines and align with initiatives across other attractions, maintaining consistent brand identity.
Forecasting and Budget Management:
Collaborate with the General Manager to establish budgets and forecasts for annual admissions, yield, and revenue budget across all channels, regularly reviewing performance against attraction goals.
Coordination with Wider Attraction Team:
Coordinate with the key stakeholders at attractions to support in-attraction spending aligned with marketing activities (events and new product), aiming to maximize guest satisfaction scores.
Marketing Reporting:
Generate and provide comprehensive marketing reports to the General Manager and Leadership team, detailing marketing activity, effectiveness, and ROI (return on investment).
Drive Online Sales:
Drive online sales through strategic online activities and collaborate with the brand manager to optimize website efficiency, enhancing traffic-to-conversion rates.
These essential job functions form the cornerstone of your role, ensuring effective planning, execution, and evaluation of attraction marketing initiatives to drive revenue growth and enhance guest satisfaction.
Health & Safety:
Employees are responsible for the safety of themselves, their colleagues, and guests (where appropriate), in line with the Group Policy (HS001) and the law.
They must ensure that they follow safe working procedures for all work activities that they undertake, and they must not use any tools or equipment for which they have not been trained.
Where incidents do occur, they must ensure that they are reported to their line manager and must cooperate with any investigation as appropriate.
Employee Responsibilities:
Employees are accountable for their own safety and that of others, including guests where applicable.
They must adhere to safe working procedures for all tasks and refrain from using any tools or equipment for which they haven't received proper training.
In the event of incidents, employees must report them to their line manager and cooperate with any subsequent investigationsQualifications & Experience
Qualifications & Experience
Education and Experience:
Bachelor's Degree:
A bachelor's degree is required, preferably in marketing, communications, business, or a related field. Equivalent experience may be considered.
Marketing Experience:
Minimum of one to two years of experience in developing and implementing robust marketing strategies, preferably within the attractions or hospitality industry.
Proficiency in MS Office Suite:
Advanced MS Excel skills, including knowledge of macros, along with proficiency in MS Word and PowerPoint.
Agency and Budget Management:
Demonstrated skills in agency and budget management, ensuring efficient allocation of resources.
Project Management:
Strong project management skills are essential to drive ideas and opportunities through to completion, with the ability to measure return on investment effectively.
Interpersonal Skills:
A fun, outgoing approach in interacting with others, with a strong desire to provide service at the highest possible level.
Must be able to work both independently and collaboratively within a team environment.Communication Skills:
Excellent communication skills, both verbal and written, are required to effectively convey ideas and collaborate with team members and stakeholders.
Adaptability:
Ability to thrive in a fast-paced, multitasking environment, demonstrating flexibility and adaptability to changing priorities and deadlines.
This position offers an exciting opportunity for an individual who is passionate about marketing, thrives in a dynamic environment, and is dedicated to delivering exceptional results.
Work Environment:
Open office environment:
this is a social office environment with shared working areas.
On-Site Work:
this position is on-site as our work to make magic for our team and guests is done in the heart of our attraction.
Amazing work location in downtownKansas City:
Be in the heart of the culture of Kansas City, MO in Crown Center
The work environment may vary depending on location, encompassing both indoor and outdoor settings. Employees should be prepared to work in environments with varying temperatures and floor surfaces.
Indoor Work:
Some tasks may be performed indoors, where climate control systems maintain comfortable temperatures.
Outdoor Work:
Certain responsibilities may require employees to work outdoors, where temperatures may fluctuate based on weather conditions.
Variable Conditions:
Employees should anticipate working in environments with different floor surfaces, including but not limited to concrete, carpeting, or grass.
Location-Specific Considerations:
Specific locations may present unique environmental factors that employees should be prepared to adapt to as necessary.
By understanding and being prepared for the diverse work environments they may encounter, employees can effectively fulfil their responsibilities and contribute to the success of the organization.
Other Requirements:
Flexibility:
Must be willing to work flexible hours, including evenings, holidays, and weekends as needed to support site operations. Adaptable scheduling ensures comprehensive support for our operations and guest experiences.
Travel:
Occasional travel may be required. Travel may be necessary to attend meetings, training sessions, or visit other locations within the organization's network.
Additional Duties:
Willingness to perform other duties as assigned by management. This ensures a collaborative approach to addressing evolving needs and priorities within the organization.
These requirements are integral to fulfilling the responsibilities of the role effectively and contributing to the overall success of the organization.
Your Adventure Awaits
At Merlin Entertainments North America, we believe in not just rewarding your work but enhancing your journey with an exhilarating array of benefits that go beyond the ordinary.
Your Benefits Odyssey Begins Here:
Competitive Salary:
Brace yourself for a salary that not only recognizes your talents but propels you to new heights.
Generous
PTO:
Time off is your passport to recharge. Enjoy a generous PTO policy to explore, relax, and rejuvenate.
Affordable Health Plans:
Dive into the comfort of affordable medical, vision, and dental plans that prioritize your well-being.
Global Access Pass:
Picture this – free entry to all Merlin attractions worldwide Your golden ticket extends to family and friends, unlocking a world of wonder.
Secure Your Future:
Safeguard your legacy with company-paid life insurance – because we care about your peace of mind.
401(k)
Matching Plan:
Your financial goals are important. Benefit from our 401(k) matching plan to help you build a secure future.
Continued Growth:
Joining Merlin isn't just a job; it's a thrilling expedition. Expect continuous growth in an exciting, global organization that values your journey.
Family and Friends Fun:
Your loved ones are part of the adventure Share the joy with family and friends as they too enjoy free entry to our magical attractions.
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