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    Marketing Specialist - Atlanta, United States - Equifax

    Equifax
    Equifax Atlanta, United States

    1 week ago

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    Description
    Equifax is where you can power your possible.

    If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

    Equifax is looking for a creative, multi-talented Marketing Specialist to join our Automotive and Insurance Marketing team.

    This role is responsible for developing end-to-end integrated marketing campaigns to increase awareness, engagement and retention of our products and services to the auto and insurance industries.

    The Marketing Specialist successfully develops, executes, and monitors marketing programs across a variety of channels.

    This includes developing industry expertise to generate ideas and content for sales collateral, advertising, thought leadership, and analyzing trends and competitive landscape to help deliver the Equifax value story to the market.

    The ideal candidate will have outstanding people skills, an ability to work independently and receive guidance, strong planning and execution skills, technical marketing skills, excellent time management, and business knowledge.

    This role works cross-functionally with the Product Marketing, Demand Generation and Marketing Operations teams as well as Industry partners to develop innovative programs that drive demand and marketing qualified leads.

    This position follows a hybrid work environment and requires in-office presence at our Midtown Atlanta office.

    What you'll doMarket intelligence - learn and understand industry, trends, customer needs and challengesBe an expert on our competition and how they are positioned- understand gaps and opportunities for EquifaxCollaborate with product management to develop product positioning and messaging that resonate with our target buyer personasHelp develop, execute and manage a budget against a marketing plan that supports the Verticals' growth strategy to help drive market share and develop new businessBuild partnerships and programs with key Auto and Insurance industry organizationsDeliver Vertical specific content and collateral - including customer presentations, product collateral, webinars, videos, use cases, case studies and value visualization ROIAssist with Event Coordination as neededWhat experience you'll needBachelor's degree or equivalent experienceMinimum of 5 years experience in product marketing, marketing communications, or similar B2B marketing rolesFamiliarity with tools such as Salesforce, Marketo, PardotExpert level experience with networking platforms such as LinkedIn, Twitter, Facebook and InstagramProven ability to develop strategies to drive demand and awareness within specific target segments or verticalsDemonstrated written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizesWhat could set you apartMBA or advanced degreeExperience in the Automotive or Insurance IndustryExperience in the technology and/or data industries or working with technology and/or data-related products and services preferredPrior experience working in a complex, highly matrixed organizationCritical thinking and Project managementAbility to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplaceAbility to initiate and take responsibility for own developmentWe offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

    Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a differencePrimary Location:

    USA-Atlanta-One-Atlantic-CenterFunction:Function - MarketingSchedule:Full time
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