- Manage overall campaign performance evaluation process for multiple clients (learning agenda, measurement plan, data sources, data collection process, data analysis, reporting, optimization recommendations), and lead all execution aspects of performance evaluation
- Oversee major strategy deliverables, defining an overarching storyline and coordinating inputs from other team members
- Develop frameworks and methodologies for approaching major strategic issues, using existing Digitas Health intellectual capital and developing concepts
- Manage relationships with vendors and partners
- Demonstrate value of S&A to our clients' business, helping them define needs and potential solutions
- Play an active role in new client acquisition and new business pitches
- Manage team members' careers and provide growth opportunities and training
- Foster a team environment and help hire new team members
- 4 years of college education (with a business focus such as Marketing, Statistics, or Economics)
- 10+ years of experience in marketing consulting, advertising or interactive
- Experience managing multiple projects across our teams and client relationships
- Expertise within the digital environment and in aligning marketing strategies with our needs
- Experience defining measurement plans and analyzing performance for marketing campaigns including media analytics, web analytics and CRM
- Experience in the pharmaceutical industry required
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Vice President, Director, Data and Analytics - Philadelphia, United States - Digitas Health
Description
Job Description
Job DescriptionCompany DescriptionDigitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR , the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
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Job DescriptionWe're searching for a Vice President, Director, Data & Analytics who can serve as someone in aligning strategy and leading a team to analyze results of our marketing campaigns. You'll direct ongoing client engagements to exceed client expectations and strengthen their overall Digitas Health relationship.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
#LI-Hybrid
Additional InformationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.