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Trenton

    Marketing Director - Trenton, United States - BioTalent

    BioTalent
    BioTalent Trenton, United States

    1 week ago

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    Description

    ROLE RESPONSIBILITIES:
    This position will be a critical driver of the HCP strategy development for one of the organisations pharma products.


    This role will include insight discovery, product optimisation/proposition, strategy, and tactical development, to support branded campaign messaging and execution in the HCP channel.

    The role requires strong marketing execution, communication, and decision-making skills, change agility, and a proven track record of success working across multi-disciplinary teams as well as external agencies/vendors

    Develop strategy and lead implementation of HCP marketing tactics and initiatives.
    Supporting with product launches
    Leverage omnichannel approaches to understand and drive effective customer communication and education.

    Drive the development and activation of a new HCP campaign, including identification of new customer insights, positioning/targeting strategy, messaging etc.

    Leading the Journey Orchestration process and framework creation for the team and foster optimal HCP customer experience
    Devise and execute coordinated customer engagement plan across an integrated network of digital, remote, and in-person selling.
    Spearhead development of brand launch material to support day 1 commercialization and enable HCP product adoption
    Stakeholder Managing internal relationships (Medical, access, sales etc.) and External vendors/agencies


    QUALIFICATIONS:
    BS Degree Required, MBA or other advanced degree highly desirable
    Experience within marketing in the pharmaceutical industry is a must
    Previous product launch and in-line US Marketing experience preferred
    Demonstrated success executing complex marketing programs from conception and post go-live.
    Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
    Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries

    please apply for more infromation on company benefits, bonus etc

    #J-18808-Ljbffr
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