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    Marketing Director - Trenton, United States - Biocodex

    Biocodex
    Biocodex Trenton, United States

    3 weeks ago

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    Description
    Biocodex is seeking a tenacious Marketing Director who is passionate about building brands and is eager to helps us bring Florastor to reach its full potential


    If you are a marketing leader who thrives on telling compelling stories through data and cherishes the craft of marketing for a distinctive brand, we invite you to join us at Biocodex to lead the Florastor business.

    The Florastor Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, developing compelling and breakthrough messaging and creating an impactful innovation pipeline, to help us achieve our objectives and strengthen our positioning in the minds of consumers and customers.

    You will use your expertise in brand and communications planning to chart a new course for our creative partners by translating data and insights into clear frameworks, testing plans and creative briefs.

    You'll play an integral role alongside a small, entrepreneurial team responsible for taking Florastor to the next level.

    The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment and be a strong team player.

    Biocodex is a French pharmaceutical company founded in 1953 to develop and market the world's first probiotic yeast strain,

    Saccharomyces boulardii

    CNCM I-745.

    Today, Biocodex focuses its business on three main areas:

    Microbiota care;

    Women's health;

    Orphan diseases .

    With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 1/3 in France and 2/3 internationally.

    The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.


    The Marketing Director will be responsible for assisting with accelerating the growth of our flagship product, Florastor and any future products we add to our portfolio.

    This position reports directly to the Head of Marketing.

    How you'll make an impact:
    Lead brand planning initiatives, including market research, competitive analysis, and brand positioning to differentiate our brand in the market

    Oversee development of compelling marketing materials including advertising campaigns, digital content and more to effectively communicate our brand

    Lead development of innovation pipeline and commercialization process, partnering closely with Global HQ and local co-manufacturing partners.

    Act as point of accountability for marketing performance, establishing clear goals that meet with broader business objectives. Regularly report insights and results to senior management and stakeholders

    Adopt an analytical approach to continuously test, learn, and enhance our marketing efforts across all digital and physical platforms

    Work closely with other departments to ensure a cohesive approach to consumer & customer engagement

    Lead development of strategic programs that unlock new business opportunities based on a thorough understanding of the marketplace, consumer, and Biocodex innovation & capabilities

    Stay up to date with industry trends, consumer behavior, cross-cultural US/global trends and insights to uncover new growth opportunities with high impact propositions

    Directly lead a team of marketers and indirectly lead the broader marketing & sales teams

    Cultivate strong relationships with key internal and external partners locally and globally

    We are excited about you because you

    Have a Bachelor's Degree required in relevant field, MBA preferred

    Have at least 10 years of CPG marketing experience. OTC medicine or nutritional marketing experience preferred with time spent on brand planning and creative development

    Have significant experience within innovation including concept generation to commercialization

    Have at least 4 years managing people and are a natural people manager who enjoys nurturing and developing individuals and teams to meet their full potential

    Have high emotional intelligence and self-awareness, which encourages positive energy, passion and fun throughout the organization

    Have experience owning, measuring, and managing budget, forecasting, and performance metrics and KPIs

    Have a strong proficiency in using data analytics to drive marketing strategies and evaluate performance

    Are a scrappy and enthusiastic proactive problem solver with an entrepreneurial spirit

    Have Proficiency in Nielsen or IRI

    Have demonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills.

    Are detail-oriented and ability to handle and prioritize multiple projects in a fast-paced environment.

    Proven creative acumen with a track record of crafting effective and innovative marketing strategies to deliver exceptional growth


    WHY BIOCODEX

    Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.

    At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.


    At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.

    Join us

    #J-18808-Ljbffr

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