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Parts Marketing Manager - Greensboro, United States - Volvo Group
Description
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
As the Parts Marketing Manager for the Volvo Trucks and Mack Trucks Aftermarket department, you will be an integral member of the Parts Marketing team supporting our dealers and end consumers with your efforts. You will plan, develop, and implement relevant and engaging marketing initiatives to grow our exciting portfolio of aftermarket parts brands, specifically Road Choice, Mack and Volvo. This role is a unique opportunity to combine marketing, strategy, communications, and data to produce impactful, creative outcomes that strengthen our brands in the marketplace while delivering results aligned with strategic directives.
Key Responsibilities/Accountabilities
STRATEGY
• Craft a content & communications strategy aligned with the aftermarket's overall marketing and sales strategies
• Seek new methods and creative solutions to increase the reach and effectiveness of our marketing initiatives
• Connect marketing approach with operational business goals, remaining agile with strategic adjustments
CONTENT & COMMUNICATIONS
• Plan, develop and maintain all forms of marketing content for our parts brands, including but not limited to: print / digital collateral, narratives / campaigns supporting product and brand initiatives, email copy, presentations, surveys, etc.
• Collaborate frequently and effectively with the Marketing, Product Management, and E-Commerce teams to drive and improve marketing efforts
• Establish and maintain a strong working relationship and information exchange with Mack Trucks and Volvo Trucks Marketing departments for cross-functional alignment
BRAND MANAGEMENT
• Ensure all published content conveys the correct brand identity and voice aligned with multiple brand guidelines (Road Choice, Mack, Volvo)
• Manage Road Choice, Mack, and Volvo digital content and metadata for digital asset library; this includes current and legacy images and videos
• Serve as the Road Choice Brand Manager: heading global governance and guidance of the Road Choice brand in all communication aspects, being the go-to person for all Road Choice communications, and maintaining all brand identity resources
OTHER
• Work jointly with and direct various vendor relationships to produce quality work, on-time and within budget
• Manage and establish all aftermarket trademarks with internal legal team
• Support and attend aftermarket events and tradeshows as needed
• Assist with other departmental activities as needed
Who are you?
Critical Competencies
• Thrives in an energetic team environment while effectively communicating and collaborating cross-functionally with direct team members, other internal stakeholders, and dealer/supplier partners
• Excellent written, verbal, and interpersonal skills in a variety of communication settings and among diverse styles and position levels
• Able to understand, interpret, and adapt to the needs of different stakeholders and audiences as well as the strategic aspects of our business to generate innovative and creative outputs
• Skilled in Microsoft Office Suite with advanced PowerPoint capabilities, basic image and video editing, and Adobe applications (CC and Acrobat)
• Excellent organization, planning, prioritization, and project management skills to effectively handle multiple projects simultaneously in a fast-paced professional environment
• Comfortable managing agency partnerships
• Proactive ownership and accountability of objectives, quality, budgets and timelines
Essential Educational and/or Training Qualifications and Certificates
• Bachelor's Degree in Marketing, Business, or Communications preferred, or equivalent work experience
Preferred Experience and Knowledge
• Minimum 5 years work experience in marketing, communications or commercial operations demonstrating success
• Experience in a B2B environment preferred
• Experience with Adobe Creative Suite preferred
Other Requirements
• Minimal travel required
What's in it for you?
We offer a solid package of compensation and benefits, plus you will enjoy:
• Competitive medical, dental and vision insurance
• Generous paid time off including paid caregiver and parental leave policies
• Competitive matching retirement savings plans
• Working environment where your safety, health and wellbeing come first
• Focus on professional and personal development through Volvo Group University
• Programs that make today's challenging reality of combining work and personal life easier
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Applying to this job offers you the opportunity to join Volvo Group. Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group's leading brands and entities.
Mack Trucks is part of Volvo Group. Founded in 1900, Mack Trucks is an iconic brand that embodies the American spirit: pioneering, hard-working, authentic and ambitious. Mack trucks are recognized around the world as "The American Truck You Can Count On," thanks to our durable, reliable and application-driven vehicles that get the job done. With Mack Trucks you will be part of a global and diverse team. We work with passion, we trust each other and we embrace change to stay ahead. We make our customers win.
