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Marketing Manager - Alachua, United States - NCCER
2 days ago
Description
We are looking for a Marketing Manager to join our team of hard-working professionals.The ideal candidate for this role is a creative, proactive individual with a genuine interest in marketing and is comfortable with all aspects of marketing.
As the Marketing Manager, you will be responsible for the planning and project management/execution of marketing campaigns.Working with internal teams and the Senior Marketing Manager, you will be responsible for managing, executing, and analyzing marketing campaigns.
Qualified candidates will have a minimum of 5 years of marketing experience and a bachelor's degree or higher.Requirements
Plan and manage marketing campaign execution
Work with Marketing leadership, Product and other internal departments to plan and develop marketing campaigns and tactics
Ensure on-time and accurate execution of campaigns
Develop compelling campaigns that raise awareness, generate leads, and build brand awareness
Review and communicate campaign messaging and strategy regularly with Marketing leadership for key initiatives
Monitor performance indicators and benchmarks, communicate trends, and analyze unexpected variances.
Provide regular campaign reporting and analysis and detail areas of opportunity to enhance performance against campaign/program objectives
Set and update campaign performance expectations for internal teams
Monitor KPIs to ensure planned performance expectations are met
Collaborate with internal teams to create landing pages and optimize user experience
Develop and monitor testing plans, with internal teams
Serve as liaison to marketing's intra-departmental teams, departments outside of marketing, and external stakeholders/partners, such as Pearson.
Responsibilities include but are not limited to:
Share content recommendations for the Content, Communications and Creative Team, and collaborate on their execution, as needed
Provide lead generation and relationship nurturing recommendations for the Digital Marketing Team and collaborate on their execution, as needed.
Support other departments within NCCER through meetings and updates as needed
Stay informed of construction and maintenance industry trends
Other duties as assigned
Qualifications
Bachelor's Degree in Marketing, Communications or relevant field required
Minimum five years of experience in a related field, which may include internships
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Strong writing and communication skills:
this person is an adept writer with versatile writing skills who can adapt to our company voice, and produce a range of content in different formats
Hands-on experience with social media, re-targeting, SEO, landing pages, drip campaigns, and auto-responders
Curious to learn about the business and isn't shy to approach team members across all departments
Self-starter with excellent oral and written communication skills
Ability to work effectively in a multi-task, detail-oriented, and deadline-driven environment
Creativity, initiative, organization, good judgment, and the ability to express thoughts clearly and simply
Must be proactive, positive, a team player, and have a "get it done" approach
Must be dependable in attendance and performance
Some travel may be required
Software Skills
Proficient in Microsoft Office suite including Microsoft PowerPoint, Word, Excel, and Outlook
Experience with Google marketing tools including Ads, Analytics, Tag Manager and Data Studio highly preferred
Contact management, website content management and/or html knowledge preferred
Ability to use Adobe Creative Cloud (Photoshop, Illustrator and InDesign) preferred
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