- Collaborate with Product and Sales teams, leadership and other stakeholders to develop compelling, differentiated product messaging and positioning throughout the buyer journey.
- Closely collaborate with digital marketing, creative, and deployment teams to build and execute compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
- Oversee major campaigns, ensuring crisp execution, measurement, analysis of results and optimization based on performance.
- Become an expert on NCCER products, the market, competitive landscape, and buyer needs and behaviors.
- Collaborate with internal teams to develop customer personas, the value propositions for each, and develop compelling messaging that will address their needs.
- Conceptualize, outline copy, and provide creative specs for product content for a variety of channels and purposes.
- Plan compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos).
- Bachelor's degree or higher plus 8+ years B2B product marketing and proven success in launching new products and/or new GTM product promotion for national campaigns
- Excellent project management skills to ensure successful campaign execution
- Excellent writing skills for outlining and approving content (including white papers, data sheets, web copy, social media copy, case studies, etc.)
- Success working with customers to generate success stories, testimonials, and other customer references
- Proven ability to understand and identifying target markets, build value propositions, focus messaging on the problem/solution, derive the marketing channels and tactics needed to reach targets efficiently and effectively
- Successful track record of working in collaborative, cross-functional teams
- Creativity with out-of-the box thinking and an interest in trying and learning new things
- Self-directed, resourceful and accountable with a positive can-do attitude
- Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity and attention to detail.
- Experience with the following tools is a plus: , Pardot, Hubspot, GA4, Wordpress, PowerBI, Tableau, Confluence, Smartsheet, Jira, Adobe Creative Suite, Canva, Adobe Premier.
-
Manager, Campaign Management
1 week ago
Cox Communications Gainesville, United States**Job Summary**: · Cox Media is seeking a Manager of Campaign Execution to join our Digital Ad Operations Center of Excellence. This position manages a team responsible for the development of results driven digital media campaigns. They will be responsible for ensuring digital ca ...
-
Senior Marketing Campaign Manager
2 weeks ago
The National Center for Construction Education Alachua, United StatesJob Description · Job Description Description: NCCER is looking for a Senior Marketing Campaign Manager to join our team of hard-working professionals. The ideal candidate for this role is a creative, proactive individual who is comfortable with all aspects of marketing. The Sen ...
-
Manager, Campaign Management
3 weeks ago
Mediabistro Gainesville, United States Full timeJob Summary: · Cox Media is seeking a Manager of Campaign Execution to join our Digital Ad Operations Center of Excellence. This position manages a team responsible for the development of results driven digital media campaigns. They will be responsible for ensuring digital campa ...
-
Manager, Digital Media Campaign Onboarding
3 weeks ago
Cox Enterprises Gainesville, United States Full timeJob Description · Job Summary: · Cox Media is seeking a Campaign Onboarding Manager to join our Digital Ad Operations Center of Excellence. This position manages a team responsible for acting as the liaison between the local market sales/customers and the fulfillment operation ...
-
Sales & Marketing Manager
2 weeks ago
The Master's Lawn & Pest Gainesville, United States· The Sales & Marketing Manager will lead our sales and marketing efforts, driving growth and brand recognition in our service areas. This role requires a dynamic leader with a proven track record in sales and marketing, particularly in the lawn care or related industries. · Key ...
-
Senior Program Manager
2 weeks ago
The National Center for Construction Education Alachua, United StatesJob Description · Job DescriptionDescription:The primary role of the Senior Manager is to oversee the design and implementation of an advertising and outreach strategy for NCCER's Build Your Future (BYF) initiative. The goal of BYF is to be a nationally recognized resource for aw ...
-
Graphic Designer
2 weeks ago
The National Center for Construction Education Alachua, United StatesJob Description · Job DescriptionDescription:1. Create and design materials for various print and digital channels including websites, campaigns, advertisements, emails, collateral, products, infographics and other communications · Communicate and collaborate with team members ab ...
-
Marketing Leader
2 weeks ago
RTI Surgical Inc Alachua, United StatesJob Description · Job DescriptionOnsite in Alachua, FL, West Lafayette, IN, or Remote · While this is intended to be an accurate reflection of the current job, it is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions as ...
-
Area Director
3 weeks ago
Young Life Gainesville, United States**Mission/Authority** · Through spiritual leadership and proper management, lead in developing a team in the area to carry out Young Life's mission of introducing kids to Jesus Christ and helping them grow in their faith. · **Area Profile**: · Young Life in Western Prince William ...
-
Specialist, Biomanufacturing
2 weeks ago
Resilience Alachua, United StatesA career at Resilience is more than just a job - it's an opportunity to change the future. · Resilience is a technology-focused biomanufacturing company that's changing the way medicine is made. We're building a sustainable network of high-tech, end-to-end manufacturing solutions ...
-
Visual Merchandiser
3 weeks ago
H&M Gainesville, United States**Company Description** · Hiring Immediately · At H&M, we welcome you to be yourself and challenge you to grow and make a difference. · You'll take on new responsibilities from day one, learn skills for life, meet friends completely unlike you that make you feel at home, and star ...
-
Graphic Designer
3 weeks ago
Frankel Agency Gainesville, United StatesFrankel is a full-service marketing and business consulting agency and we're looking for a Graphic Designer to join our Creative team in Gainesville, Florida · The work we do at Frankel is fun, fast-paced, and creative. Our clients come from a variety of industries and this role ...
-
Technical Ad Operations Specialist
1 week ago
Cox Communications Gainesville, United States**Job Summary**: · The Technical Ad Ops Specialist will work as part of the Digital Ad Operations Center of Excellence and is responsible for all aspects of the technical set up and troubleshooting of digital media campaigns. This includes supporting technical asset creation for ...
-
Jr Copywriter
1 week ago
Frankel Agency Gainesville, United StatesFrankel is a Gainesville, FL-based full-service marketing and business consulting agency offering digital marketing, creative, web services, PR, & everything in between. · If you're reading this, you're already critiquing our writing and deciding if our words are good enough for ...
-
Marketing Manager
3 weeks ago
NCCER Alachua, United States· We are looking for a Marketing Manager to join our team of hard-working professionals. The ideal candidate for this role is a creative, proactive individual with a genuine interest in marketing and is comfortable with all aspects of marketing. As the Marketing Manager, you wil ...
-
Content Marketing Specialist
3 weeks ago
The National Center for Construction Education Alachua, United StatesJob Type Full-timeDescriptionOur ideal candidate is a self-driven and innovative problem-solver passionate about content marketing who can help develop content for various audiences on various platforms and channels. Further, the Content Marketing Specialist will help support the ...
-
Content Marketing Specialist
2 weeks ago
The National Center for Construction Education Alachua, United StatesJob Type · Full-time · Description · Our ideal candidate is a self-driven and innovative problem-solver passionate about content marketing who can help develop content for various audiences on various platforms and channels. Further, the Content Marketing Specialist will help s ...
-
Senior Program Manager
2 weeks ago
The National Center for Construction Education Alachua, United StatesJob Type · Full-time · Description · The primary role of the Senior Manager is to oversee the design and implementation of an advertising and outreach strategy for NCCER's Build Your Future (BYF) initiative. The goal of BYF is to be a nationally recognized resource for awarenes ...
-
Content Marketing Specialist
3 weeks ago
The National Center for Construction Education Alachua, United StatesJob Description · Job DescriptionDescription:Our ideal candidate is a self-driven and innovative problem-solver passionate about content marketing who can help develop content for various audiences on various platforms and channels. Further, the Content Marketing Specialist will ...
-
Marketing Leader
3 weeks ago
RTI Surgical® Alachua, United States Full timeOnsite in Alachua, FL, West Lafayette, IN, or Remote · While this is intended to be an accurate reflection of the current job, it is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. RTI Surgi ...
Senior Marketing Campaign Manager - Alachua, United States - The National Center for Construction Education
Description
Job Description
Job DescriptionDescription:NCCER is looking for a Senior Marketing Campaign Manager to join our team of hard-working professionals. The ideal candidate for this role is a creative, proactive individual who is comfortable with all aspects of marketing. The Senior Marketing Campaign Manager will be responsible for leading the strategy and go-to-market (GTM) approach for products, including positioning and competitive differentiation across all stages of the buyer and customer journey and management/execution of major national marketing campaigns.
Responsibilities
