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    Senior Marketing Campaign Manager - Alachua, United States - The National Center for Construction Education

    The National Center for Construction Education
    The National Center for Construction Education Alachua, United States

    4 weeks ago

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    Description
    Job Description

    Job Description Description:
    NCCER is looking for a Senior Marketing Campaign Manager to join our team of hard-working professionals. The ideal candidate for this role is a creative, proactive individual who is comfortable with all aspects of marketing. The Senior Marketing Campaign Manager will be responsible for leading the strategy and go-to-market (GTM) approach for products, including positioning and competitive differentiation across all stages of the buyer and customer journey and

    management/execution

    of major national marketing campaigns.

    Responsibilities

    Collaborate with Product and Sales teams, leadership and other stakeholders to develop compelling, differentiated product messaging and positioning throughout the buyer journey.

    Closely collaborate with digital marketing, creative, and deployment teams to build and execute compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.

    Oversee major campaigns, ensuring crisp execution, measurement, analysis of results and optimization based on performance.
    Become an expert on NCCER products, the market, competitive landscape, and buyer needs and behaviors.

    Collaborate with internal teams to develop customer personas, the value propositions for each, and develop compelling messaging that will address their needs.

    Conceptualize, outline copy, and provide creative specs for product content for a variety of channels and purposes.

    Plan compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos).


    Requirements:
    Bachelor's degree or higher plus 8+ years B2B product marketing and proven success in launching new products and/or new GTM product promotion for national campaigns
    Excellent project management skills to ensure successful campaign execution
    Excellent writing skills for outlining and approving content (including white papers, data sheets, web copy, social media copy, case studies, etc.)
    Success working with customers to generate success stories, testimonials, and other customer references
    Proven ability to understand and identifying target markets, build value propositions, focus messaging on the problem/solution, derive the marketing channels and tactics needed to reach targets efficiently and effectively
    Successful track record of working in collaborative, cross-functional teams
    Creativity with out-of-the box thinking and an interest in trying and learning new things
    Self-directed, resourceful and accountable with a positive can-do attitude
    Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity and attention to detail.

    Experience with the following tools is a plus: , Pardot, Hubspot, GA4, Wordpress, PowerBI, Tableau, Confluence, Smartsheet, Jira, Adobe Creative Suite, Canva, Adobe Premier.

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