- Located in San Francisco Bay area
- Create compelling and distinctive product positioning and messaging that resonates with target customers for new products and services
- Translate technical features into clear and impactful benefits for customers
- Conduct qualitative, quantitative, and competitive research to shape product messaging and positioning for growth
- Develop buyer personas for targeted consumer resonance
- Lead product launches from planning to execution for successful results
- Develop GTM launch plans and ensure consistency across marketing channels
- Oversee the packaging design process and production, working with cross-functional teams and external partners
- Establish key performance metrics to evaluate marketing effectiveness and provide data-driven recommendations
- Lead, mentor, and manage a team of three, fostering innovation and excellence
- Degree in marketing, business, or a related field; MBA preferred
- Extensive experience in product marketing with a history of driving growth and revenue
- Proficiency in B2C marketing, particularly in the technology sector
- Strong strategic thinking and analytical abilities with a knack for simplifying complex ideas
- Excellent communication and presentation skills for technical and non-technical audiences
- Strong leadership skills for effective collaboration and influence
- Ability to excel in a fast-paced environment with tight deadlines
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Director of Product Marketing - California, United States - The Sage Group
Description
Product Marketing Director
This esteemed Sage Group client has been a pioneer in innovation for almost thirty years, leading the sector with a wide array of acclaimed, high-performing networking technologies for households and enterprises worldwide. Every day, millions rely on them to connect their digital lives at home, work, and on the move. Their focus is on providing exceptional connected experiences that simplify and secure daily tasks and passions.
They are in search of a skilled and creative Product Marketing Director with a zeal for consumer technology to join their Marketing team. In this position, you will collaborate with the Product Development team to define the strategic path and positioning of their Connected Home Products, and work with various teams to devise effective GTM strategies that boost revenue for new product launches like mesh systems, routers, mobile hotspots, and additional services. This role necessitates a customer-focused approach with a strong mix of product knowledge, marketing know-how, and leadership qualities to clearly convey the value of their connected home solutions to the intended audience.
About the Position:
Requirements:
Duration: Full-Time/Permanent
Location: Hybrid - 3 Days a week in San Jose, CA
Compensation: $200-230K with a 30% bonus