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Digital Marketing Director - Chesapeake, United States - MDDC Press Association
Description
Proudly Serving Maryland, Delaware and D.C. News Organizations Since 1908
This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-East – Chesapeake.
This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region.
The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters and other emerging solutions.
The ideal candidate will:
Job Functions
Ad Strategy – This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising.
A great digital leader will come up with a plan of action to grow digital revenue and to motivate staff in that direction.
Analytics – This position will also measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are necessary components.Shared Responsibilities – This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc....)
We are an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability or veteran status.
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