Anna Khrystiuk

Position: Product Marketing Director
 

Company: Webtris Digital Agency  

Agency Specialized in B2B|B2C businesses generating leads, built brand awareness, and drove revenue (Kyiv. Ukraine)
Clients:  Engineering solutions, car dealerships, insurance /logistics /financial /companies, beauty industry etc.

• Client relationship management. Proficient in conducting comprehensive analysis of Customer Lifetime Value (CLV 3-6 years) to assess the long-term revenue potential of customer segments.
• Improved time-to-market by 30% through a Digital Marketing Strategic overhaul of product development processes including the redesign of core products
• Created successful lead generation strategies that contributed to a 24% in B2B|B2C sales efficiency in marketing operations
• Used AI-powered tools to increase ROI and campaign effectiveness that resulted in a 25% e-commerce sales growth and business growth
• Brought the business from minus to zero for the 1st month of work thanks to UI/UX design. Enhanced customer engagement and loyalty by  with UI/UX-focused A/B testing. Developed customer journey mapping initiatives, resulting increase in customer satisfaction
• Public speaker at marketing seminars, trainings and master-classes more than 5 presentations in Ukraine. 
• Full ownership of advertising budgets based on profitability (KPI, ROI, CRO) 

Position: Chief Commercial Officer 06/ 2021 - 02/ 2022
Company: Digital Mode LLC (Digital Marketing Agency) 

Digital marketing agency offering B2B marketing services

 

• Hired and trained 8+ marketing professionals in 1 month. Lead a team of 10+ digital marketing specialists to execute external campaigns, monitor campaign performance and KPIs.
• Oversaw the fulfillment of all customer obligations by the agency - 95% customer satisfaction.
• Created and organized workflows to ensure effective collaboration among all agency departments.
• Addressed issues related to commercial, financial, economic, and professional activities of the agency.
• Analyzed the advertising market and competitors to devise effective strategies for the agency.
• Monitored the development and implementation of agreements and contracts for advertising products or services.
  
  
   

  Position: Marketing Director 02/ 2011 - 01/ 2018

Company: ADLABS-Ukraine” LLC  - Digital Marketing Agency

 

• Developed and executed comprehensive SEO, SMM, PPC strategies for various businesses, focusing on maximizing ROI and achieving sales targets 
• Presented at over 20 marketing conferences, programs, seminars, trainings, and master classes in Ukraine covering topics such as PPC, SEO, SMM, and Analytics 
• Taught at internet marketing and marketing schools for over 5 years
• Developed a program that increased sales by more than 30% 
• Organized, planned, and implemented over 30 events 
• Created promotional strategies on the internet for large clients
• Possessed over 7 years of experience in managing Google Ads accounts, Meta ads, CPA networks, and related tasks.

Position: Head of Marketing 04/2009 - 02/2011
Company: LLC "Begun" was a service that offered contextual advertising by keywords on Ru and UAnets sites. The main features of the system were PPC, relevance, and an auction system for paying for advertisements.

• I successfully developed and implemented PR strategy for the brand in Ukraine.
• Developed and implemented a PR strategy for the brand "Begun" in Ukraine
• Wrote 4 editions of the All-Ukrainian analysis of the Internet advertising market in Ukraine (quarterly analytical edition) for media, advertising agencies, and businesses
• Was a speaker at events and trainings in online advertising, more than 10 events
• Prepared speakers for presentations, more than 20 events
• Organized seminars/trainings throughout Ukraine, more than 12 events
• Organized Email marketing, including weekly newsletters sent to over 52,000 subscribers.

EDUCATION

2016-2018, National Aviation University. Master's degree: Organization Management

2004-2009, National Aviation University. Master's degree: Computer Science, Programmer

Certification: 
Google Ads Search 
Google Analytics