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    Marketing Brand Manager - Nashville, United States - Bridgestone America, Inc.

    Bridgestone America, Inc.
    Bridgestone America, Inc. Nashville, United States

    1 week ago

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    Description

    **Marketing Brand Manager - Otr**

    Employee: Regular : Full time

    Location: Nashville , TN

    Team: Sales & Marketing

    : 2021_03353

    Zip Code: 37201

    Posted Date: :00:00

    **Job Description**

    Lead development and execution of Branding and value prop strategies for the Bridgestone OTR business in products and solutions. Critical strategic partner for Marketing, Sales, Education and other members of the OTR Team and key leadership to ensure short term and long-term targeted branding, value prop work, new solutions offering and internal/external communications. Using real-time data for of demand, sales and share to adapt to relevant messaging and campaign to achieve financial targets. Lead in strategy and execution of B2B Internal and External facing events such as Global Tradeshow, National Sales Meeting and Strategic Dealer Meetings. Ensure cross collaboration and alignment toward long term North Star vision including clear direction for Education, FMS, and PR and Digital. Lead long term strategy value prop and solutions branding efforts as business shifts to mobility solutions and circular economy framework. **Company Overview**

    Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world's largest chain of automotive tire and service centers.Guided by its global corporate social responsibility (CSR), commitment 'Our Way to Serve,' Bridgestone embraces its responsibility as a global leader by striving to improve the way people move, live, work and play. **Responsibilities**

    **OTR Marketing Manager** work is B2B focused approach on identifying target customers and customizing marketing messages/media channels/strategies/ and internal alignment to maximize product/brand appeal including:

    **Responsibilities:**

    Developing long term OTR branding strategies around the A/B/C North Star Framework working cross functionally and globally

    Develop value prop and go to market strategies of new products, solutions offering and circular economy

    Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment

    Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics and internal alignment on how we are positioning (e.g., company website, social media, publications, email, radio, face-to-face,

    Work Cross functionally with Digital, Training and PR for internal alignment of product and messaging focus

    Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)

    Overseeing development and distribution of marketing materials and ensuring customer experience is in line with brand image and strategy

    Building quantitative and qualitative KPIs and measuring effectiveness

    **Essential Knowledge, Skills, and Training & Development**

    Strong business acumen in the B2B space with deep understanding of channel and distribution

    Strong partnership with field and distribution partners to understand changing market conditions

    Critical thinker with ability to articulate business strategies and ensure operational excellence for execution

    Ability to communicate with all levels of organization

    Supports relationships through strong communication and negotiation skills with internal and external stakeholders and be able to manage budgets, projects and forecasts

    Business manager mindset with drive for continuous process improvement

    Manage FTE agency partners

    **Preferred Educational and/or Work Experience**

    Bachelors degree in Marketing/Business/Economics

    B2B experience preferred

    + Construction or Mining business plus

    7 + years of continual growth in roles and responsibilities

    **Qualifications**

    BS in Marketing, Engineering or Business Related Field - Minimum 8 years progressive experience in Marketing, Product Management, Engineering or Business related field preferred - Travel required, approximately 30% ? Qualifications Preferred: - ?MBA Preferred - Tire experience preferred **Employee Type**

    Regular : Full time

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