Brand Management and Partnerships Manager - Nashville, United States - Marriott

Description

Additional Information Based in Nashville or Bethesda, supporting all Gaylord HotelsJob Number Job Category Sales & MarketingLocation Gaylord Opryland Resort & Convention Center, 2800 Opryland Drive, Nashville, Tennessee, United StatesSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Manager, Brand Management and Partnerships is a key team member within Gaylord Hotels Brand team.

This individual is responsible for the pull-through of Gaylord Hotels brand positioning strategy.

The core responsibilities for this position include: 1) Support the development and execution of brand initiatives 2) Assist with executing the brand strategy and compiling related presentations 3) Support the development of new partnerships and management of existing partnerships.

This individual will focus on creating innovative experiences and programs for the brand customer and associates, while working closely with internal teams such as Food & Beverage, Operations, HR, Finance, and Brand and property-specific Marketing & PR members.

The position requires strong project management, communication and creative thinking skills.

CANDIDATE PROFILEEducation and Experience Preferred4-year degree from an accredited university in Business Administration, Brand, Marketing, Hotel Management or related major4 years of relevant professional experience in brand management or related function, demonstrating progressive career growth and pattern of exceptional performance.

Partnership marketing experience strongly preferredKey Skills and ExperienceStrong track record of delivering tangible resultsExperience managing large-scale, initiatives and managing associated changePrior brand management experienceGood presentation and communication skillsAbility to handle the complexities of working with owners and key stakeholdersAbility to multi-task and prioritizeCORE WORK ACTIVITIESDevelopment and Execution of Brand InitiativesSupports the development of creative and innovative experiential brand programs with other stakeholders (talent/culture, F&B, operations, etc) to create tools and resources that can be seamlessly implemented at the hotel level.

Develop presentations on brand strategy, framework, positioning, voice and strategic pillars, competitive environment, etc.

Help develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goalsSupport the brand in developing content for all brand meetings and conferences.

Develop new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brands image and can be executed by the hotel teamsAct as the champion for the brand talent & culture programs and internal marketing campaigns to support the brand positioning and priorities.

Collaborate with internal partners (Finance, Revenue Management, Operations) to research industry best-practices and forward-looking trends to identify areas of opportunity for future initiatives and evaluate return on investment (ROI)Review customer data reports and carry data through to brand initiativesLeads pilots/proof of concept of brand programs, including the development and evaluation of success metrics and factorsExecution of Brand Strategy & CommunicationsCreate, edit and maintain brand-level content, including PowerPoint presentations, brand book, toolkits, style guides, videos, etc.

Work with Operations Deployment team to manage Brand content on Marriott Global Source (companys intranet site)Assist in developing and executing a comprehensive communications plan for the Brand that encompasses internal and external audiencesAssist in orchestrating the logistics and managing content for Brand meetings with Area Vice Presidents, General Managers, Hotel Teams, etc.

Development & Management of Partnerships and Strategic AlliancesSupport the source of new partnerships and manage existing partnerships to drive brand innovation, improve the overall guest experience, increase success (speed to market, acceptance) of new product and service innovation roll-outs, and drive top line revenue.

Help create innovative activations and creative partnership executions that enable buzz, customer value-add, and exclusive events, activities, and products for our hotel guestsSupport the negotiation of terms and conditions for renewing current alliance partnerships, as well as supplier category management coordinationManage and monitor annual department budget and associated reports and statements; report and track all value secured via partnership alliances in the form of cash, value in kind, co-marketing and/or meetings/room night commitments, etc.

Additional ResponsibilitiesInforms, updates, and provides information to supervisors, co-workers, and stakeholders in a timely manner.
Attends and participates in all relevant meetings.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Maintains positive working relations with internal customers and department managers.

Develops creative ideas and challenges existing norms and conventions appropriately to help create more on-strategy solutions for the brandManages time effectively and conducts activities in an organized manner.

Performs other reasonable duties as assigned by manager.
MANAGEMENT COMPETENCIESBuilding RelationshipsCoworker RelationshipsBuilds credibility with others and encourages strong working relationships.
Creates a work environment in which others feel comfortable sharing thoughts and feedback.
Shows awareness of how own behavior impacts others and the work environment.
Encourages others to work together.
Customer RelationshipsModels and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.
Clearly explains policies in ways that create strong customer/stakeholder relationships.
Monitors customer/stakeholder satisfaction and takes appropriate action.
Resolves customer/stakeholder issues and concerns raised by others.
Global MindsetCreates an environment where everyone is valued and included.
Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.
Acts when others are treated unfairly or are not valued and respected for their unique skills.
Looks for and uses ideas and opinions from diverse sources.
Attracts, develops, and retains a multicultural and multigenerational workforce.
Gives all associates the opportunity to achieve their full anizes activities that promote inclusion.
Maintains an awareness of changing customer/stakeholder and associate characteristics.
Generating Talent and Organizational CapabilityOrganizational CapabilityEnsures the work is organized so it can be effectively completed.
Continuously improves work processes.
Brings together the appropriate mix of associate knowledge and skills to complete work.
Coaches others on scope of technical decisionmaking authority.
Uses meetings and other forums to regularly communicate status of work.
Talent ManagementProvides, seeks, and acts on constructive feedback.
Develops others by identifying needs and providing resources in area of expertise.
Uses professional networks to attract top talent in area of expertise.
Participates in the hiring process and ensures successful onboarding of new associates.

LeadershipAdaptabilityModels and coaches others on staying calm and focused during stressful municates to others why change is happening and how it impacts their work.

Models flexibility when managing multiple demands and changing priorities.
Provides resources that help others deal with change and challenges.
Adjusts team and own priorities when experiencing change or challenges.
Determines how change impacts stakeholders and communicates concerns to munication and Professional DemeanorClearly presents complex information using different methods.
Adapts communication style based on the audience.
Demonstrates active listening to ensure understanding.
Models and coaches others on appropriately interpreting verbal and nonverbal behavior.
Models and coaches others on displaying professionalism and gaining respect from others.
Problem Solving and Decision MakingIdentifies issues and makes suggestions to solve complex problems affecting daily work.
Models and coaches others on breaking complex issues into manageable parts.
Looks for and shares information with others before making a decision.

Models and coaches others on identifying and evaluating alternatives and their implications before making volves and gains agreement from others when making key decisions.

Makes complex decisions and works with others to implement solutions in reasonable amount of time.
Learning and Applying Professional ExpertiseApplied LearningSets own career goals and identifies developmental areas for self and others.
Uses resources and challenging assignments to improve performance of self and others.
Gathers, shares, and uses information about industry and discipline trends and best practices.
Budgets for training to support associate development, as applicable.
Coaches and holds others accountable for professional growth.
Business AcumenEnsures others understand how their work impacts property and team performance.
Coaches others on the drivers of performance and their impact on key business and property metrics.
Shows an understanding of how different customer/stakeholder groups have different revenue potential.
Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
Technical AcumenMaintains advanced technical knowledge and skills and models their use for others.
Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
Demonstrates and shares expertise in policies, procedures, and legal requirements.
Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
Demonstrates and reinforces technical standards and processes to support work requirements.
Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
Managing ExecutionBuilding and Contributing to TeamsPromotes teamwork by explaining how each associate supports shared goals.
Builds commitment to team goals by explaining how they support department and property success.
Works with team members to solve issues and make decisions that impact them.
Manages disagreements among team members.
Recognizes department, team, and individual achievements.
Driving for ResultsCreates a team environment that encourages accountability, high standards, and innovation.
Makes sure others understand performance expectations.
Sets and tracks goal progress for self and others.
Monitors the work of others to ensure it is completed on time and meets expectations.
Breaks down barriers so team members can accomplish their work.
Planning and OrganizingPrioritizes group activities based on importance, urgency, and impact to goals.
Manages team workload and delegates assignments appropriately.
Ensures team members have the equipment, materials, and other resources needed to accomplish their work.
Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.

We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the worlds largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.

We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?