Marketing Specialist - Portland, United States - Sunset Heating, Cooling, & Plumbing

Sunset Heating, Cooling, & Plumbing Portland, United States

1 week ago

Description

Overview:

Sunset and Henco Plumbing are seeking a dynamic marketing specialist candidate for the Portland market brands. This position will be work with the regional marketing leadership, market area president and various marketing function departments to drive out and execute demand growth and brand objectives strategies. The successful candidate will have experience in social media and local marketing activation.

Key Responsibilities:

Develop campaign strategies and materials for recuring seasonal promotions and episodic event triggered campaigns.
Be the brand ambassador to ensure brand guidelines and value propositions are integrated into all marketing for each brand. Be relentless on adhering to our brand integrity.
Maintain an organized system of materials for easy access and editing such as email, text, social posts, direct mail and print templates.
Seek out and execute approved location marketing strategies through partnerships, sponsorships, charitable events, etc.
Develop social media demand growth strategies for organic posting and engagement. Creation of calendar and execution of creative and posts followed by reporting on key KPIs for growth.
Create and execute general marketing activities around reviews, stickers, door hangers, yard signs, and any other local type marketing efforts.
Vendor management and accountability for various external agencies.
Where applicable, drive out A/B testing to continually optimize results for marketing activities.
Act as the key marketing contact for ongoing brand/operations meetings (daily huddles, weekly and monthly marketing results and planning sessions)
Own the call board and proactively leverage demand generation tactics to increase fill the board as needed: Launch short term promotions and coordinate across the organization and marketing channels.
Graphic design of marketing materials and campaign creative.
Weekly and monthly local budget management.
Other duties as assigned.

Qualifications:

Bachelor's degree in marketing, communications, or a related field
1-3+ years of PR or marketing experience in a fast-paced organization with increasing responsibility
Have a relentless run through walls mentality
Proficient in design programs such as Adobe suite or a Canva power user
Experience with community event planning and coordination.
Ability to manage multiple stakeholders, agencies and marketing function resources.
Experience with social media content creation and paid social media advertising.
Highly effective at presenting, project management, prioritization, multi-tasking and time management.
Strong interpersonal skills, ability to build relationships and influence without authority.
Ability to work in the regional office in person 5 days a week.
Ability for minimal travel as needed.

Who are we?
Apex is a large home service business, with a small business feel, but large business size, growth, and stability. We have hard-working teams that are dedicated to the company's continued success and are rewarded well for their contributions.

We invest in our people, that is reflected in our robust benefits package and initial investment into YOU.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender, age, national origin, veteran status, military status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law.
Job Type: Full-time
Salary: $40,000-$65,000 per year plus annual bonus and benefits.

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