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Sales Planning - Carlsbad, United States - Columbia Sportswear
Description
Principal Sales Planning Analyst, DTC - prAna page is loadedPrincipal Sales Planning Analyst, DTC - prAna
Solicitar
locations
Carlsbad, California, United States of America
time type
A tiempo completo
posted on
Publicado hoy
job requisition id
R
**This is a hybrid position that requires working from prAna's Carlsbad HQ at least 3 days a week.
ABOUT THE POSITION
The Principal Sales Planning Analyst will partner with a team of data-informed Digital Marketers to deliver and operationalize multiple data and business initiatives for prAna's
direct business, including eCommerce and retail. This role
is responsible for
enabling marketers, merchandisers, and site managers to
optimize the business for growth through data driven insights and
recommendations.
The role is a partner to the VP of Global Direct to Consumer with high-level, confidential, and strategic communications
.
T
his role works closely with many areas of the direct-to-consumer business as well as cross-functionally with the finance, planning, wholesale and enterprise analytics and data teams.
HOWYOU'LLMAKE A
DIFFERENCE
Serve a key role owning and defining digital performance reporting and analysis while
establishing
best practice and standards in analytics for
prAna's
e
C
ommerce business
Design and deliver polished, in-depth analysis and reporting that provides actionable recommendations in line with business goals
; d
evelop measurement frameworks and set targets and benchmarks to help evaluate success within marketing programs
Monitor and provide best practices for improvements of conversion to
optimize
campaign success, in collaboration with Digital Marketing and Operations teams
; p
ropose,
manage,
and execute A/B tests and personalization strategies
for
site conversion optimization
Work with internal and external teams to
identify
areas of opportunity to grow, increase profitability and
optimize
program effectiveness
Champion business priorities and requirements, working with
the VP of DTC
and brand leadership to
determine
priorities
; Raise functional considerations for prioritization and communicate relevant activities to the functional teams
Ensure
timely
sales forecast communication and partnership with direct marketing team and continually
monitor
sales effectiveness and sales trends to achieve overall performance targets
Oversee monthly site and marketing performance meeting to deliver results and recommendations to key cross functional partners (brand marketing and creative)
Proactively analyze sales performance and adjust targets as needed to contribute to annual sales execution and achievement of financial growth
objectives
are met. Present insights and recommendations to VP of DTC and Brand Leadership for final decision making and strategic planning alignment
YOU ARE
Well versed in working with all levels of management/team
s
, including but not limited to Executives, Directors, Managers, Analysts, Coordinators in a planning and analytics role to
optimize
business performance
Known for being a
thought leader and analytics subject matter expert
A skilled analytics translator between brand business partners and technical teams
A savvy communicator who
can
resolve conflict, remove roadblocks
,
and lead decision-making when critical issues arise
YOUHAVE
5-7+ years of experience in
direct-to-consumer
industry, preferably apparel
3-5+ years hands-on experience focused on business analytics, finance, and reporting
Experience working with a variety of information systems and data files, including large and complex files: analyzing file structures,
using
and creating file layouts, transforming raw data into finished products
Proficient with MS Outlook, Word, PowerPoin
t and Adobe Analytics, or similar digital reporting platforms
;
Demonstrated
experience using advanced Excel features and techniques, and ability to teach others
Experience with modeling and developing functional reporting and dashboards
, and an ability to
interpret
to make meaning
from data to inform and develop future direction and sales growth drivers
Bachelor's Degree in Management
, Business, Finance, IS, Data Analytics, or equivalent
#LI-AD1
#LI-prAna
#LI-Hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear is an equal opportunity employer.We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
The Know Your Rights poster is available here:
The pay transparency policy is available here:
Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities.
If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
Salary Range:
$104,700 - $175,000*Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience, and internal equity.
At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding.
Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match.
Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.Founded in 1938, Columbia Sportswear Company is a global leader in designing, sourcing, marketing, and distributing outdoor and active lifestyle apparel, footwear, accessories, and equipment.
Our four primary brands — Columbia, Mountain Hardwear, SOREL and prAna — complement each other to address the diverse needs of active consumers and their products have gained an international reputation for their innovation, quality and performance.
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