Digital Marketing Manager - Boston, United States - Grillo's Pickles

Description

WHO ARE WE?

Grillo's Pickles is a Boston-native company founded in 2008. Over the past 15 years, we have grown from selling our 100-year-old pickle recipe out of a handmade pickle cart on the streets of Boston to a nationwide brand with passionate fans across all corners of the US. Now part of the Irresistible Foods Group (IFG) along with King's Hawaiian and Shaka Tea, we are continuing to redefine the pickle category and show the world that good is not good enough. Not bad for a pickle in a lawn chair.

We're in the business of fresh. Fresh is more than a clean ingredient label or where we're sold. It's about creating fresh products out of a handmade pickle cart and flipping the script on how to build an amazing brand with a passionate fan base. It's about sharing our fresh perspective, style, and values with the world. It's about punching above our weight class, shooting our shot, saying "yes" to big opportunities, and then figuring it out. We are fearlessly passionate, authentic, and true to who we are. We accredit our growth to our commitment to staying true to our roots and never straying away from the values that drive us:

• Quality first. We can't say we make the World's Best Pickle if we don't. Our brand is built entirely on delivering an incredible experience, one pickle at a time, and the trust we earn from our customers and fans that keeps them coming back for more. We're committed to quality even if it's harder, takes longer, or costs more. We won't cut corners or settle for less. And quality first is not just for our products, but our people too.
• Hustle harder. Other brands might have bigger budgets, but we have heart, grit, and resourcefulness, and they've gotten us this far. We do more with less. We think bolder and more creatively to overcome roadblocks and turn scrappy ideas into huge opportunities.
• Respect & dignity. When we started out, the people in the park were our first customers. We didn't care if they lived there, worked nearby, or were just passing through. Our pickles brought them together. Everyone's welcome to be a part of this thing we're building. No prejudices, no assholes. We show everyone the same respect, honesty, and kindness we would want shown to us.
• Drive fast, take smart chances. The ability to listen to our fans, our partners, and the market and react quickly lets us take advantage of unique opportunities that others can't. Being responsive, willing to take risks, and embrace the unconventional approach is what sets us apart and will help us get and stay ahead of the competition.
• Positive vibes. From the earliest days in the park to NY Pickle Fest to Expo, we can turn anything into a party. We don't take ourselves too seriously, and we aren't afraid to be ourselves – make a little noise, have some fun, and stand out. We started out making pickles for a living – that's insane.

These values are not only what drive us, but also what we seek in all members at all levels in our company. If this sounds like something you want to be a part of, why don't you join our family?

WHO ARE YOU?

You are a diligent and thoughtful individual who is passionate about getting things done well and getting them done on time, if not early. You perform at your best when you're given general guardrails and sent on your way to get shit done. You're not afraid to ask questions or challenge the status quo if things don't make sense because you take pride in figuring out better ways to do things, even if you weren't asked to do so. You like to keep organized and find it easy to prioritize the most important tasks to complete. Most importantly – you're fun. After all, you work for a pickle company.

KEY RESPONSIBILITIES

The Digital Marketing Manager is a high-visibility, highly cross-functional hybrid role that will touch almost all aspects of Grillo's business and will engage with key external brands and influencers. You will be the central point of contact for Grillo's social media creation, influencer outreach, and website management. You will also be the point-person for some aspects of content creation. You will be a vital member of the Grillo's Team, responsible for supporting brand marketing objectives by:

ESSENTIAL DUTIES AND RESPONSIBILITIES

MEDIA

• the strategy, creation and development of organic social media content, tailoring assets to each platform's ever-changing best-practices for success.
• Platforms may include Instagram, Facebook, TikTok, YouTube, Twitter, Pinterest and others that may be identified by the business.
• Includes but not limited to recipe development, shot lists, filming, photographing, editing, voice-over, re-sizing assets.
• Manage any external content creators – sourcing, outreach, communication, and payments.
• Keep up to date on trends, current events, and best practices across all social media platforms to maintain relevancy.
• Identify trending sounds weekly to implement in organic social media content.
• Monitor user generated content for inspiration and reactive opportunities.
• Schedule all posts and monitor success; make data-driven decisions for future content development.

INFLUENCER MANAGEMENT

• Lead planning and execution of influencer outreach strategies to identify and cultivate partnerships with paid and unpaid social media influencers across key social channels including TikTok, Instagram, YouTube and blogs.
• Identify and prioritize key partners.
• Identify opportunities that reinforce and maximize overarching earned media strategy.
• Manage influencer partnerships from start to completion – from outreach, to creating custom packages, payment, and final post analysis.
• Oversee bulk influencer package production and shipments.
• Nurture relationships and manage expectations with key influencers to encourage ongoing partnership and collaboration.

MERCHANDISE/LIFESTYLE BRAND MANAGEMENT

• Manage brand website and associated content.
• Source and collaborate with vendors to design new promotional items. Maintain and build stock of branded merchandise.
• Generate monthly performance reporting, as well as any ad hoc report requests from cross-functional teams.
• Perform other duties as required or assigned which are reasonably within the scope of this role.

Key Requirements

• Bachelor's degree from an accredited 4-year college or equivalent relevant experience required; marketing or Public Relations focus with emphasis in social media preferred.
• 2 years or more of progressive experience in influencer marketing, social media or PR required.
• Self-starter.
• Strong time management skills and ability to self-prioritize and deliver against competing concurrent projects.
• Superb communication and collaboration skills (including listening) and the ability to articulate ideas and voice constructive opinions.
• Alignment with Grillo's positive vibes and an appreciation for working in an environment where these behaviors flourish.
• Based in Westwood, MA (south of Boston).

Travel/Offsite: 25%

Grillo's Pickles is an Equal Opportunity Employer