- Regional Strategy Development:
- Develop and execute comprehensive field marketing strategies aligned with overall company goals and objectives for the Americas.
- Collaborate with the global marketing team to ensure consistency and integration of regional and global marketing initiatives.
- Demand Generation:
- Create and implement targeted campaigns to generate awareness, interest, and demand within the North and South American markets.
- Utilize a mix of online and offline channels to maximize lead generation and drive revenue outcomes.
- Event Support & Management:
- Assist in planning, coordinating, and executing a variety of events, including industry conferences, trade shows, and regional events.
- Work with our Events coordinator to manage event logistics, ensuring a seamless and impactful experience.
- Partnership and Relationship Building:
- Cultivate strong relationships with key industry partners, associations, and influencers to amplify Megaport's presence in the region.
- Collaborate with partner ecosystem of data center operators, agents and resellers to jointly execute partner programs and co-marketing initiatives.
- Work in tandem with the Americas sales leadership to ensure marketing initiatives meet pipeline requirements; drive sales engagement and support.
- Content Development:
- Create compelling and region-specific marketing collateral, including presentations, case studies, and whitepapers.
- Ensuring content resonates with the target audience and supports lead generation and revenue generation efforts.
- Data Analysis and Reporting:
- Utilize analytics tools, including Marketo and Salesforce, to measure and analyze the performance of marketing campaigns and initiatives.
- Use your reporting insights to improve your performance over time, and share key lessons with the wider team.
- Minimum of 5 years of experience in B2B field marketing, with a focus on the technology or telecommunications industry.
- A degree in a related field is a plus.
- Proven success in developing and executing successful regional marketing strategies, with the ability to demonstrate how success was measured and increased
- Hands on experience with the following tools is required:
- Marketo, Salesforce CRM, HTML/CSS for web and email.
- Hands on experience with the following tools would be highly regarded:
- Netlify/Hugo/Static Website Generators, Zapier/Make/N8N, Rudderstack/Segment, Webhooks and APIs.
- Be detail oriented
- Ability to think creatively and come up with new ideas that are fresh and interesting.
- Ability to think critically and translate your ideas into actionable plans that align with business objectives.
- Strong collaboration and communication skills to work effectively with globally distributed cross-functional teams and stakeholders.
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Senior Field Marketing Manager - Other US Location, United States - Megaport
1 month ago
Description
About Megaport
Megaport has transformed the way IT gets connected. We're global leaders in Network as a Service (NaaS), changing the way businesses reach the cloud. We're also a leading partner to Amazon, Microsoft, Google, IBM, Oracle, NYSE, and many other leading technology companies. Megaport is a publicly traded company on the Australian Stock Exchange. We're a lean, high-achieving team made up of over 250 members globally. While the company is headquartered in Brisbane, Australia, employees are spread out across North America, Europe, and Asia-Pacific. Staff enjoy an environment that is collaborative, supportive, and fun.
Our Team Culture
Join a team of globally-positioned industry experts that lead by example. We do not compromise our values for commercial gain; we are all custodians of our culture, and the customer is at the centre of everything we do. Our employees are motivated, adaptable, persistent, hard-working, and dynamic. Our culture permeates everything we do and this, in turn with a global vision, forms a commitment to each other, our customers, and shareholders alike.
The Role
Megaport, a global leader in Network as a Service (NaaS) solutions, is actively seeking a highly skilled and dynamic Senior Field Marketing Manager to join our expanding team in North America. Reporting directly to the Senior Director of Global Marketing, this pivotal role offers a unique opportunity to shape and drive regional marketing strategies in alignment with our global business objectives. If you are a seasoned marketing professional with a proven track record in B2B technology companies, and possess a strategic mindset combined with hands-on execution capabilities, we invite you to be a key contributor to Megaport's success story. Join us in revolutionizing digital connectivity and play a vital role in advancing our brand in the dynamic Americas market.
What You'll Be Doing:
What We Are Looking For:
What We Offer
· Competitive Compensation Packages
· Flexible working environments
· Birthday Leave
· Generous study and training program + 5 days paid study leave
· Additional Leave via Purchased Annual Leave Scheme
· Health and Wellness Program
If you have any questions, please reach out to Megaport's Talent Acquisition Team at
NOTE: All Megaport business correspondence is conducted via our business email accounts ). If you have any concerns, please reach out to Megaport's careers team directly and we will verify the legitimacy of any communication. Megaport will not ask you to create an account via Microsoft teams, and does not associate with any email accounts under "".
All applications will be treated in confidence.
Please see Part 2 of our Privacy Policy to see what information Megaport collects from job applicants, why, and how we store and use it. Note that you're entitled to know what personal data of yours Megaport holds, to request updates, rectification, and in some circumstances restriction or deletion thereof if you object (you being entitled to withdraw your consent to our holding your information at any time). Please see Part 5 of our Privacy Policy for more details on this and how to contact Megaport's data protection officer if you have any further privacy-related questions. Candidates who meet the selection criteria will be invited to attend an interview. Strictly no Recruitment Agencies.
