- Develop and maintain annual events and trade shows calendar. Including but not limited to:
- Trade Shows
- User Conferences (Quarterly Regional & Annual)
- Webinars
- Networking and Prospect Events
- Speaking Opportunities
- Developing marketing strategy and draft content for each event, including target audience, webpage and email content, and distribution plan.
- Coordinating trade show services and logistics.
- Travel up to 40% of the time to attend trade shows or other events on an as-needed basis. Travel is within the U.S. - includes potential evening, weekend, and holiday work.
- Manage post-show reporting, budget management, and annual ROI report including summary of expenses vs. budget, sales, # of leads qualified, and future recommendations for level of participation, logistics, and marketing content for the next trade show.
- Oversee all event tactics, planning, and execution including venue searches, contracts, food and beverage, logistics, signage, shipping, and budgeting for external customer events, as well as internal events.
- Manage trade show processes from scheduling to completion (booth space, booth property, registrations, booth duty schedule, associated special events, collateral, shipping, booth graphics, etc.) for all assigned trade shows.
- Work closely with Sales team on trade show event scheduling and coordination including coordinating with the lead ECRS attendee assigned to each show.
- Associate degree (or higher) in Marketing, Communications, Advertising, Event Planning OR A minimum of two years' experience in event planning and management.
- Experience in trade show and/or event planning preferred, but not required.
- Strong planning and project management skills with the ability to work well under pressure.
- Proven record of delivering high-quality projects on time and on budget.
- Creative experience in creating event concepts and designs and seeking new opportunities that promote brand awareness.
- Ability to create high-quality promotional content, campaigns, and marketing strategy around events and execute with timeliness.
- Ability to manage logistics, equipment, and travel for multiple events at once.
- Strong analytical skills with the ability to identify key metrics, manage metrics, assess, and report on ROI/results.
- Strong verbal and written communication skills required. An outgoing personality is crucial.
- Demonstrate commitment to interdependent teamwork, with little to no instruction on routine work, but receiving general instruction on new assignments.
- Strong organizational skills. Meticulous attention to detail.
- Ability to prioritize and multitask.
- Must have and maintain a valid Driver's License.
- Must have and maintain a record of safe and competent driving.
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Trade Show and Events Coordinator - Boone, United States - ECR Software Corporation
Description
JOB SUMMARY / DESCRIPTIONThe Trade Show and Events Coordinator is responsible for exercising leadership and flawless execution for all trade shows and events. This role collaborates with many internal and external stakeholders to effectively strategize, market, coordinate, and report on all trade shows and events. This role is responsible for how ECRS' brand and products are represented to customers and prospects. This role is obsessed with the details, following event checklists and prioritizing organization in planning. Ideal candidates have a strong ability to communicate clearly and often, think critically and creatively, work independently, and take initiative.
RESPONSIBILITIES
ABOUT ECRS:
ECRS is a fast-paced, progressive technology company with a wide range of opportunities for quality-oriented, career-minded individuals. Geographically situated in the heart of the Blue Ridge Mountains, ECRS offers the unique opportunity of a high-tech career in a resort college town setting. The ECRS family is made up of energetic, outgoing professionals who love what they do for a living. They are courteous, knowledgeable people who strive for excellence in everything they do. ECRS employees work together in dynamic teams to create, sell, install, and support our best-in-class retail automation solutions.
We believe that acceptance of diversity is a key reason as to why we're successful. All qualified applicants who can demonstrate integrity and competence will receive consideration for employment and advancement without regard to race, color, religion, gender, sexual orientation, disability, age, political affiliation, or national origin.
