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    Marketing Manager - Denver, United States - University of Denver

    University of Denver
    University of Denver Denver, United States

    3 weeks ago

    Default job background
    Description


    Located where the Great Plains meet the Rocky Mountains, the University of Denver embodies the spirit of exploration and discovery that defines our region and our history.

    DU is a private institution built on exploration through research and collaboration among educators, students, and local and global communities.

    With nationally recognized academic programs, a history of widespread influence, a forward-looking vision for a 21st-century education, and a deep commitment to promoting inclusion, we open a world of opportunity and empower our students to make a difference around the world.

    Through learning, scholarship and practice, students gain the experience, knowledge and courage they need to tackle big challenges in the real world and guide diverse communities and organizations.


    There has never been a more exciting time to represent a private university devoted to the public good, enable our mission of translating passion to purpose, and enjoy a professional experience in one of Americas hottest metropolitan cities.

    There is a clear and remarkable energy that envelopes Denver and Colorado, and the University of Denver is right at the heart of that incredible momentum.


    Daniel Felix Ritchie School of Engineering and Computer Science (Ritchie School) houses three departments and offers six undergraduate degrees, along with several graduate programs.

    Our small classes, engaged faculty, and atmosphere of experimentation and collaboration offer our students a multi-dimensional education that prepares them to excel and innovate in science and technology.

    The Ritchie School is also home to Knoebel Institute for Healthy Aging (KIHA), which is an interdisciplinary initiative using science, engineering, and technology to help early detection of "aging and age-related conditions" such as Alzheimer's disease and Parkinson's disease, and to help our community develop healthy habits, interpersonal connections, and management of health conditions for a lifetime of quality experiences.

    Come join our vibrant University community as Marketing Manager for the University's Daniel Felix Ritchie School of Engineering and Computer Sc

    Position Summary

    We are searching for a dynamic, creative marketing professional to lead marketing efforts for the Ritchie School. The ideal candidate will possess strong marketing skill sets in creative and content development and execution, and website management. We seek candidates who have a passion for continuous learning and a collaborative spirit.

    This role offers significant opportunity to impact the School's brand, enrollment performance, and overall success by developing and deploying compelling marketing content and tactics.

    Come join a nimble team of passionate higher education professionals.


    The Marketing Manager will execute creative and content development and tactical marketing functions for the Ritchie School, overseeing digital and print campaigns, crafting marketing materials for events, and managing our digital presence on social media and the website.

    In this role, you will collaborate closely with the Ritchie School leadership and colleagues across the University to develop strategic marketing plans and engage with stakeholders within the School to showcase the best of what the Ritchie School has to offer.

    This is an opportunity to shape the marketing narrative for the Ritchie School and highlight our unique programs and initiatives.

    Essential Functions

    Manage Day-to-Day Creative Content Development and Execution

    Execute strategic internal and external marketing and communication initiatives

    Write and design branded content for emails, advertisements, letters, brochures, flyers, and other materialsDesign print collateral, digital advertisements, and other materialsEdit written pieces produced by internal stakeholders and University of Denver partnersCreate or oversee production of video content for use on the webManage social media strategy, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTubeEnsure accuracy of all content produced and alignment with the Ritchie School and University of Denver brandsManage online ad campaigns, including writing content, choosing imagery, and tracking performance

    Develop, execute, and monitor performance for enrollment funnel communication plans for graduate programs

    Digital Management


    Develop and execute a digital communications strategy, aligned with the Ritchie School strategic plan and marketing goals, encompassing the School's digital assets, including websites, social media, and other digital content.


    Leverage web analytics, SEO, link building and other digital tools in collaboration with graduate recruitment and admissions team, and vendor partners to improve prospective student experience with School websites, drive awareness, conversions and optimize performance.

    Serve as primary manager of School and department-level websites.

    Oversee day-to-day website performance and maintenance, collaborate with and train department content editors, maintain high-quality assurance and user experience, and ensure adherence to brand and content guidelines.

    Serve as primary social media manager for the College and social media lead for department-level networks. Create a content calendar and maintain regular social media engagement.

    Collaborate with internal and external content editors, designers, developers and other University staff to ensure websites meet the needs of DU, the Ritchie School and Ritchie departments.

    Knowledge, Skills, and Abilities

    Demonstrated experience with underlying technologies and/or languages for
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