- Develop and own the global marketing strategy for key categories, including positioning, competitive and consumer knowledge, packaging, channel best practices, regional nuances, communication priorities, etc. in close partnership with Global Product teams to drive long-term category strategies and objectives.
- Amplify the brand's connection to culture in key segments like style, street, sport, and adventure within mainline product marketing.
- Strengthen category and product storytelling across the shopper journey, from upper funnel awareness to features/benefits at point of purchase.
- Push boundaries by testing innovative go-to-market strategies, bringing fresh, exciting marketing ideas to the forefront of our planning.
- Build globally relevant category marketing playbooks to communicate strategies, KPIs, and plans to a wide range of audiences, partnering closely with regional teams in Europe, Latin America, Asia, and the US to localize plans based on market insights and analytics.
- Partner with Consumer Insights on category learning agenda to better understand our consumers.
- Partner with Product team on global category reporting to identify key wins and findings, and apply those lessons to current and future strategies and campaigns.
- Lead development of global sales meeting materials including conceptual direction, sell-in videos, presentations, etc., in partnership with cross-functional global and regional teams.
- Oversee direct reports in development of compelling seasonal campaigns that drive brand momentum and product awareness/consideration, including strategy, ideation, activation, and reporting.
- Lead multiple projects simultaneously in a fast-paced and time-sensitive environment, ensuring projects stay on track with seasonal timelines and process.
- Manage agency partners from ideation through execution when needed.
- BS or BA or equivalent experience in business, marketing or related field; MBA is a plus.
- Minimum of 8 years of applicable marketing experience, minimum of 3 years leading others.
- Strong background in product and/or category marketing; global footwear or lifestyle brand is a plus.
- Proven track record as a great teammate, collaborator, and culture contributor with unparalleled work ethic, commitment to getting things done, and the ability to translate ideas into digestible, strategic plans.
- Robust experience connecting brands and products to culture in unique and memorable ways.
- Ability to partner with global and regional cross-functional teams to move projects and initiatives forward in changing and ambiguous environments against timelines.
- Deep understanding of marketing channel strategies and experience with integrating category and marketing plans across variety of channels, including ecommerce, retail, wholesale, paid, social, influencer, PR, etc.
- Experience measuring the efficiency of campaigns and strategies, presenting a clear narrative to cross-functional teams and leadership, and actioning the findings.
- Commitment to mentoring a team that delivers fantastic results and fosters a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and have fun along the way.
- Excellent communication abilities both written and verbal; ability to communicate, including international acumen, with all levels of seniority effectively and professionally.
- Experience with go-to-market process and milestones.
- Experience with international marketing and key markets outside the US.
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Senior Manager, Global Integrated Product Marketing - Broomfield, United States - Crocs
Description
OverviewThe Senior Manager, Global Integrated Product Marketing - Footwear Category is responsible for the strategic development and measurement of footwear category marketing that build Crocs' awareness, relevance, and desirability in key categories like sandals, lifestyle, clogs, and kids.
This pivotal new role will be the marketing authority in their categories to drive global product marketing strategy. We are looking for a sound product marketer who knows how to build integrated strategies that intersect consumer affinities and keep the brand authentically connected to culture.
The Senior Manager will work in close collaboration with cross-functional teams including Category Management, Channel Merchandising, Channel Marketing, Creative, Ecommerce, Consumer Insights, and Regional marketing teams to achieve significant category growth objectives in key markets around the world. They will supervise 1-2 talented direct reports responsible for seasonal product campaign strategy and activation, ensuring that category strategies are implemented into campaigns and supporting the team in elevating campaigns to drive brand momentum.
At Crocs, our culture thrives on thinking big, acting fast, and collaborating with ease. The right candidate will embody these ideals and be ready to make an immediate impact in this role.
What You'll Do
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Senior Manager, Global Integrated Product Marketing - Footwear Category
Salary or Pay Range: $120,000 - $140,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
