- Advance thoughtleader strategy for KIMMTRAK, which may be leveraged as a template for pipeline products in the future. Work crossfunctionally to identify new and cultivate current key opinion leaders (KOLs), developing strong relationships with these healthcare professionals as their trusted "goto" commercial contact.
- Lead development and implementation of peertopeer / speaker program educational content, such as slide decks and patient cases, in collaboration with agency partners.
- Identify and train commercial speakers, manage speaker bureau, and work with the field force to ensure flawless and compliant execution of programs.
- Identify opportunities for enduring digital peertopeer content, lead strategic development with platforms such as OncLive or VuMedi, and negotiate impact guarantees with vendors.
- Develop and execute US advisory boards in partnership with medical team and steering committee(s) to inform key business questions and future brand promotional strategy and tactics.
- Work through the US promotional review process with regulatory, legal, medical, and agency partners for areas of responsibility.
- Gather timely feedback on tactics and response to key initiatives to enhance execution and identify new program development opportunities or message refinement.
- Ensure adherence to all legal, regulatory and compliance guidelines. Establish or clarify process and gain crossfunctional alignment where needed to enable implementation of firsttime programs for Immunocore. Work with speakers and contracts team to establish contracts for services.
- Participate in relevant scientific congresses and regional conferences to stay up to date.
- Own brand budget for relevant tactics and closely monitor performance to ensure cost effective implementation of all deliverables.
- Support other ad hoc projects that arise with evolving brand needs and changing market dynamics.
- Preferred professional experiences include customer engagement, identification of upandcoming thoughtleaders, speaker program management, and marketing analytics.
- Marketing acumen with a solid grasp of marketing strategy, brand positioning, and tactical plan development.
- Proactive, resultsoriented, selfstarter motivated by a challenge.
- Strong customer orientation and focus. Passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires.
- Good judgment in recognizing the distinction between "good enough" and perfection.
- Proven problemsolving and agency management skills. Partners to achieve results through others.
- Collaboration with crossfunctional teams, including Medical Affairs and Compliance.
- Demonstrated excellence in project management and ability to multitask across several projects under tight deadlines.
- Embraces change, embodies a continuous improvement mindset, excels in ambiguity, and exemplifies agility in daytoday activities. Able to see and make connections between different initiatives to improve marketing implementation.
- Ability and desire to work in an entrepreneurial environment with moderate remote supervision.
- Strong written and verbal skills be persuasive, engaging, and credible when presenting and working with both internal and external customers.
- Oncology experience required. Immunotherapy and/or biologic experience preferred.
- Bachelor's degree with major in marketing, communication, biology, or related business or scientific area. MBA, or related advanced degree preferred.
- Experience working with and developing thoughtleaders in the pharmaceutical/biotech industry.
- 5 – 7+ years of biotech or pharmaceutical marketing experience or combination of marketing and sales experience.
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Senior Peer-to-Peer Marketing Manager - Baltimore, United States - Immunocore Limited
Description
Job Details:
Senior Peer-to-Peer Marketing Manager
Full details of the job.
Vacancy Name
Vacancy No
Vacancy No
VN363
Employment Type
Employment Type
Full Time
Location of role
Location of role
Rockville, MD, Conshohocken, PA, or Remote.
About the Company
About the Company
Immunocore (
NASDAQ:
IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry's most successful drug developers.
We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions.
Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform.Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.
We strive to create a diverse and inclusive workplace, while seeking talented individuals to work with us across the many functions that will allow us to deliver new medicines to transform the lives of patients.
We aim to create an environment where individual contributions and initiatives can be maximized, while fostering a culture of collaboration, based on respect and integrity.
We want each individual employee to own their career, as part of high-performing teams, and in the context of on-the-job and formal continuous development and training, as well as constructive feedback.
We always strive to identify ways to improve what we do and how we do it, by asking questions, voicing opinions, exploring various approaches and staying connected with healthcare professionals, patients, academia and other key partners.
Key ResponsibilitiesKey Responsibilities
MAIN PURPOSE OF JOB
Develop and manage peer-to-peer digital and live programs, speaker bureau, steering committee, and advisory boards to support KIMMTRAK for metastatic uveal melanoma and potential future indications.
You have the potential to transform the lives of patients with this deadly and rare and deadly eye cancer who have had no FDA approved treatments until the launch of KIMMTRAK, Immunocore's first product.
Be part of the US marketing and cross-functional team commercializing the first drug in a new generation of targeted immunotherapy with a first in class bispecific T cell receptor.
KEY RESPONSIBILITIES
OTHER DUTIES
ESSENTIAL COMPETENCIES
WORK ENVIRONMENT
Located in Rockville, MD, Conshohocken, PA, hybrid, or field-based position. Expectation to be in Rockville office approximately once a month. Travel is approximately 35%.
Annual salary range for US:
This position is eligible for standard Company benefits, including medical, dental, vision, time off and 401k, as well as participating in Immunocore's annual incentive plans.
$154,629 – $172,223
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Senior Peer-to-Peer Marketing Manager professionals in Baltimore
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Suvasini Balaji
MSPH Candidate at Johns Hopkins University