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    Sr. Marketing Data Analyst - San Francisco, United States - Recovery One

    Recovery One
    Recovery One San Francisco, United States

    1 week ago

    Default job background
    Description

    Role Overview:
    RecoveryOne relies on consumer marketing to drive enrollments and therefore revenue.
    The Senior Marketing Data Analyst will focus on enabling, analyzing, and delivering digital and offline marketing efforts.


    Daily tasks will include:
    Formatting and analyzing files containing member data from our business clients
    Analyzing performance of the entire enrollment funnel from initial marketing outreach to enrollment, and providing insights to the marketing and product teams on areas for improvement
    Optimizing targeting of digital and offline marketing efforts via email, SMS, direct mail and other channels
    Tracking performance and reporting campaign results to the enrollment marketing team
    Recommending tests and optimizations for future campaigns
    Collaborating with marketing, product management, product development and data partners


    NOTE:
    This position is considered remote-friendly and, subsequently, accommodates candidates from any US location.

    Essential Duties and Responsibilities:
    Query eligibility and claims files
    Identify insights around campaign performance
    Create and manage Heap events and taxonomy/information architecture
    Monitor Heap events for trends in activation
    Create reports in Heap and Tableau
    Collaborate with product management, marketing, data, and development teams
    Manage opt outs
    Enhance and maintain customer propensity model(s)

    Education and Experience:
    Bachelor's degree or equivalent
    Digital marketing analytics
    Expert Heap user
    Familiarity with Tableau (or other data visualization tools)
    Working knowledge of Snowflake
    Data analysis and interpretation
    Direct to consumer digital marketing experience (preferred)
    Knowledge of healthcare data (preferred)
    Propensity (and other) modeling experience (nice to have)

    #J-18808-Ljbffr
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