- Support the Marketing Director to build portfolio business strategies for all portfolio categories (RMC, OTP, RRP). Responsible for price positioning, portfolio mix and multi-channel brand activation. Based on changing market dynamics, propose and adjust marketing strategies to achieve corporate targets;
- Build product and packaging strategies. Lead the development and execution of all brand rejuvenations, LEPs, insert, onsert, product innovations for all categories (RMC, OTP, RRP). Responsible for PMTA process deliverables, follow ups and coordination with legal, SRA, global functions;
- Develop state level buydown investment strategies that align with state prioritization and price gap targets understanding the source of business and key competitive brands. Prepare and deliver compelling sales allowance resource allocation proposals for the senior management team, & support the Head of Sales for A&SP and LE planning & reporting;
- Maintain an ongoing, thorough understanding of the competitive dynamics in each state including key competitive brand trends, wholesale & retail selling prices, competitive price gaps and trade promotion tactics. Develop monthly sales forecasts (KPI's) by state including store counts, volumetrics and splits for independent vs. chains, tracking actual vs. forecast to obtain continuous learnings to improve performance and/or shift resources;
- Liase with global brand teams (LD, RRP) to ensure the compliance and alignment between local strategies and corporate guidelines. Engage & collaborate with key internal stakeholders in order to gather relevant information to develop appropriate strategy and tactics to achieve company objectives (Finance & Sales). Measure efficiency & effectiveness of resources with a focus on continuous improvement of ROI;
- Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent. Coaches, mentors, motivates and supervises team members influencing them to take positive action and accountability for their assigned work;
- Manage various tasks and projects as they arise and upon manager's request.
- 6-10 years experience in FMCG marketing and sales functions;
- Bachelor's Degree in Marketing or related field;
- Proficiency in English with excellent written and oral communication skills;
- Strong business acumen to understand consumer and competitive dynamics to build solid marketing plans;
- Ability to translate data to adaptable strategies that take advantage of changing market place dynamics. Strong time management, people and communication skills;
- Strong working knowledge of RMC business, trade practices & programs;
- Proven track record of demonstrating high-level strategic thinking and business opportunities identification skills;
- Strong financial acumen & critical thinking;
- Advanced analytic skills with the capability of extracting key learnings & business insights from data;
- Budget management, forecasting, development of KPI's & performance measurement monitoring;
- Strong work ethic with effective verbal & non-verbal communication;
- Ability to communicate assertively/persuasively to defend business rationale and decisions;
- Self-started, strong organizational & leadership skills to lead cross-functional projects;
- Advanced Microsoft skills (Excel & PowerPoint).
- Annual Performance based Bonus
- Employee Stock Purchase Plan
- Personal Development
- Medical/ Dental & Vision Plan for employee & family members.
- Life insurance
- Matching 401(K)
- Paid Time Off (PTO)
- Paid Family Leave of 20 Weeks
- Short-Term & Long-Term Disability
- Education/ Tuition Assistance
- Flexible Dress Code
- Hybrid Work Setup
- Snacks & Drinks
- Office Parties
- Volunteering Activities
- Employee Assistance Program - counseling, for employees & family members.
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Portfolio & Pricing Strategy Manager - Raleigh, United States - JTI Inc
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Description
We're JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries.
But our business isn't just business. Our business is our people. Their talent. Their potential. We believe when they're free to be themselves, grow, travel and develop, amazing things can happen for our business.
That's why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we've been awarded Global Top Employer status, ten years running.
So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.
Learn more:
Local Applicants Welcome.
Department: Marketing & Sales
Location: Raleigh, North Carolina
Reporting to: Marketing Director
Role: Permanent, local contract
Portfolio & Pricing Strategy Manager
About the Role
Portfolio & Pricing Strategy Manager is responsible for developing the marketing mix of our brands, establishing portfolio plans and setting the pricing strategy for all product categories. Assesses strategies and initiatives based on sound data analysis to take advantage of changing consumer and market dynamics. This position incumbent will be working very closely with Sales & Finance colleagues to collaborate and lead the planning & strategic management of JTI USA annual sales allowance budget and other activation tools to support the business to achieve annual company's objectives. The incumbent's focus will be on developing pricing and promotional plans for JTI USA products while ensuring corporate, financial and sales objectives are met. Other responsibilities include supporting the Head of Marketing for A&SP and LE planning & reporting. The role will also support the team by leading, coaching and motivating colleagues to achieve their business and development objectives.
What you will do
Who We Are Looking For
A dynamic, passionate, and result-oriented person, with:
What We Offer
In JTI USA, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication to equal pay and equal opportunities.
Our culture is what makes JTI USA a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.
We ask for accountability, ownership, results, and collaboration.
And we care for our people's well-being - In addition to the salary, you might want to enjoy the following:
In addition to other perks & benefits (i.e. fitness/ wellbeing activities, employee discounts, service awards, recognition program, etc.)