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Assistant Digital Marketing Manager - Lake Forest, United States - ASSA ABLOY Group
Description
The Assistant Digital Marketing Manager, reporting directly to our Brand Manager, will collaborate closely with the Brand Marketing Manager and key Digital Agencies to optimize our online presence, engage strategic partners, and actively contribute to our brand's evolution. As one of the largest players in the industry, Baldwin Hardware presents a unique opportunity at the crossroads of High-End Design, Hardware, and the delicate balance between Function and Beauty. Our products are not just essential elements of interior spaces but also masterpieces that redefine the concept of luxury in the industry.
Primary Duties and Responsibilities
Native Social
o Gather and curate content based on guidance from key partners, identifying product highlights.
o Create and schedule native posts on Instagram, Facebook, and LinkedIn.
o Manage content and engagement on Houzz platform.
o Respond promptly to non-customer service requests on social media.
o Proactively engage with relevant hashtags, threads, and industry communities to increase brand visibility.
Paid Digital
o Handle purchase order (PO) management for digital marketing requests.
o Manage and organize digital content requests
Email & Web
o Develop and execute email campaign strategies.
o Create and request key email correspondences.
o Maintain and update the website, including project showcases, press releases, error resolutions, and the creation of Easter Egg/ Landing Pages for New Product Introductions and events.
Influencers
o Conduct outreach to potential influencers.
o Manage contacts and orders related to influencer partnerships.
o Oversee influencer contact platforms.
o Handle purchase order (PO) management for influencer collaborations.
Events
o Coordinate and facilitate content imagery for events in collaboration with Brand Manager
Education and Experience Profile
Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
Minimum 2 years of experience preferred
Required Skills
Demonstrated passion for digital marketing, social media, and web technologies.
Strong communication skills and attention to detail.
Ability to collaborate effectively within a small, dynamic team.
Familiarity with digital marketing tools and platforms is advantageous.
Effective computer skills familiar with Microsoft Windows applications, especially, Word, Excel and Outlook
Work Environment
Working conditions are normal for an office environment.
Pay Range: $56,025-$82,171.
This base salary range is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
ASSA ABLOY is an Equal Employment Opportunity/Affirmative Action employer.
