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    Creative Director - Chicago, United States - SpaDerma

    SpaDerma
    SpaDerma Chicago, United States

    2 weeks ago

    Default job background
    Healthcare
    Description

    SpaDerma is Chicago's leading medical spa providing Cosmetic Injectables, Laser Hair Removal and Advanced Skincare with over 20 years of experience. Our team of nearly 150 employees includes skilled Aestheticians and Injectors who provide effective treatments using the most advanced technology available. We pride ourselves in being an approachable and affordable brand where employee empowerment and patient satisfaction are the priority. Our spas are filled with warm and friendly personalities, a casual atmosphere and providers that possess a wealth of knowledge intended to make our patient's feel comfortable and never intimidated or overwhelmed. We empower our team of professionals to foster enduring relationships with their patients, through collaborative and detailed treatment plans.

    The SpaDerma brand is highly creative, youthful and innovative. In order to enhance our brand we are seeking an energetic and experienced Creative Director to lead our current marketing department currently consisting of four employees. The Creative Director position is a full time, onsite role that is solely responsible for increasing revenue by developing strategies across various marketing channels including but not limited to; digital marketing, visual marketing, branding and messaging, website development and management, e-commerce, public relations, SEO, paid search, social media, brand partnerships, and promotional events.

    This individual must be highly motivated and capable of presenting key metrics to senior management in an effective and efficient manner all while demonstrating ROI through proven strategies. This highly entrepreneurial role will work cross-functionally to define the SpaDerma brand as we continually work to improve our growth strategy, positioning, and messaging for our business. Consistent and highly effective communication between all locations and departments is imperative. As success is demonstrated there is an opportunity to grow the current marketing team and expand on all initiatives. SpaDerma is a highly successful brand with national growth imminent creating exceptional advancement opportunities for the right candidate. The objective within this leadership role is to increase revenue across all SpaDerma locations, e-commerce sites and additional sister brands including The Collective, our newest initiative dedicated to providing advanced education, training and a collaborative community within our industry.

    Responsibilities:

    • Develop and execute comprehensive marketing strategies aligned with business objectives
    • Identify target audiences and market segments to tailor strategies accordingly
    • Oversee the creation and optimization of digital campaigns, including SMS, social media, and email
    • Lead and mentor a marketing team, fostering a collaborative and innovative work environment
    • Develop and implement comprehensive communication strategies to promote the organization's mission and goals
    • Establish and maintain relationships with external vendors, agencies and partners
    • Utilize analytical tools to measure and report on the effectiveness of marketing campaigns
    • Make data-driven recommendations for continuous improvement and ROI optimization
    • Lead new product and device launches and go-to-market campaigns by contributing consumer-insight driven, breakthrough go-to-market strategies and briefs, and cross-functional coordination
    • Complete quarterly market competitive analysis to determine future marketing strategies in order to retain market share
    • Responsible for planning, implementing, communicating, executing and reporting on all in-spa promotional campaigns, and ecommerce sales
    • Oversee all in-spa promotional decor, branding, merchandising and displays
    • Deliver results that grow the brand, increase number of new clients, and increase client retention
    • Partner cross-functionally with management, sales and leadership teams, and c-suite to drive strategy and decision making on key areas
    • Create and communicate strategic creative development briefs to guide location managers and providers in the creation of new in-spa promotions
    • Oversee external communications partners, across multiple agencies outsourced to support various channels

    Requirements:

    • Experience leading Direct Marketing initiatives and campaigns; creative, execution, measurement and synthesis
    • Excellent leadership and project management skills, with the ability to multitask and prioritize effectively
    • Significant expertise in social media, influencer and digital marketing; with knowledge of SEO, SEM, email marketing, and web analytics tools
    • Familiarity with performance marketing techniques to drive engagement and conversions
    • Knowledge of Google Analytics or other web analytics tools to track performance metrics
    • Understanding of e-commerce principles and strategies
    • Experience moving revenue metrics through marketing
    • Strong ability to develop and manage budgets
    • Strong organization and delegation skills
    • Successful track record of program and promotion execution
    • Outstanding communication and interpersonal skills, with the ability to build strong relationships with team members and vendors
    • Results-oriented, self-motivated, and able to thrive in a fast-paced, target-driven environment
    • Strong understanding of digital marketing trends

    Education and Experience:

    • Bachelor's degree in marketing, business or a related field with MBA preferred
    • 5+ years of experience in marketing, with a proven track record of successfully developing and implementing marketing strategies that drive awareness, growth and retention
    • 2+ years of experience in marketing leadership roles
    • 1+ years of experience in digital marketing
    • Design experience preferred

    What we offer

    Culture

    • Fun, creative and fast paced atmosphere
    • Supportive colleagues who care
    • Free Botox and discounts on procedures and products
    • Business casual dress code
    • Open Door Policy

    Health and Wellness Benefits

    • Medical Insurance - 50% contribution
    • Dental Insurance - 50% contribution
    • Vision Insurance
    • 401K
    • Pension
    • Vacation and Time Off Benefits
    • Paid holidays
    • Paid time off

    Competitive salary based on experience with advancement opportunities

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