Jobs
>
New York City

    Vice President, Ad Product Marketing - New York, United States - Hearst Magazines Division

    Hearst Magazines Division
    Hearst Magazines Division New York, United States

    4 weeks ago

    Default job background
    Description
    Job Description

    Why Hearst Magazines

    Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone. But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

    Your Impact

    The VP, Ad Product Marketing is a critical thought leadership role on the Advertising Product team for Hearst Magazines. This role will oversee a team that is responsible for all aspects of marketing campaigns across our digital advertising formats and data solutions to support an expansive portfolio of ad products, full funnel and globally. The advertising business at Hearst Magazines must meet the needs of a wide array of advertising partners and ensure that our readers across our 29+ brands are met with premium, relevant ad experiences.

    The VP will join Hearst Magazines at an exciting time. You will propel the next generation of Hearst's digital advertising solutions to life, launching new products while championing existing digital ad solutions. You will be responsible for creating highly engaging and relevant marketing experiences that bring to life our digital advertising products, working in tandem with key partners to achieve quarterly and annual goals. The person in this role may also be tapped to contribute to proactive pitches and is expected to speak externally and represent Hearst Magazines advertising.

    You will be responsible for leading a team of product marketing professionals, spanning across the entire suite of digital ad products (onsite, social, data, commerce), creating compelling product narratives that position Hearst as a future-proofed leader in the industry, and supporting the ad sales team by crafting sales enablement and marketing materials designed to attract and retain advertising clients. This role is ideal for a creative thinker who understands the digital ecosystem and the changing landscape in the digital ad space. You thrive in fast paced environments, have a passion for storytelling, and value collaboration.

    The VP, Ad Product Marketing, Global will manage go-to-market, deployment and commercialization of products and services that drive advertiser success and business growth across Hearst Magazines digital advertising globally. The VP will report into the SVP, Ad Product and Data, and partner closely with key stakeholders across product, data insights, ad sales, client success, and ad revenue operations.

    Responsibilities
    • Understand Hearst's unique selling proposition to create marketing strategies that positions Hearst as an innovative, credible industry expert with future-proofed advertising formats and data solutions
    • Create product narratives that showcase Hearst's thought leadership in first party data, formats, audience, social, and commerce with innovative solutions, and inspire advertisers to partner with our company
    • Work cross product, development, sales and operations to drive the most compelling case studies to showcase Hearst ad product value proposition
    • Translate complex concepts into compelling sales enablement and marketing materials that capture full funnel campaign objectives (Awareness to commerce pitching)
    • Oversee the deployment and adoption of multi-platform advertising products that can be activated globally
    • Regularly report on ad product adoption and highlight success stories and areas of improvement
    • Drive sales enablement efforts across Hearst's O&O markets (US and Intl) to generate incremental revenue and opportunities that support strategic and tactical commercialization efforts across the organization
    • Lead the product marketing team to develop ad product marketing materials for internal and client-facing purposes
    • Lead education and sales training and provide a framework with Intl teams on how best to GTM in market
    • Monitor global advertising trends to identify product enhancements
    • Work with third-party vendors to translate offerings across all markets
    • Forge trusting partnerships across global, cross-functional teams: engage and align team of critical players and key stakeholders in a way that inspires achievement of shared outcomes, ensures optimal sales, support and service delivery to key global partners and effectively balances both global and local needs
    Qualifications
    • 7-10+ years of experience in digital media, product marketing, and/or advertising technology
    • Deep creative or media agency experience, a plus
    • Experience working with advertising budgets of all sizes, and full funnel
    • Deep understanding of digital advertising and internet industry targeting trends
    • Experience executing successful product launches and overseeing multiple products
    • Excellent marketing skills including critical thinking, copywriting, storytelling, and presenting
    • Track record of strong ideas brought to life
    • Ability to use statistics, sales data, qualitative/quantitative results, and other hard measurable data to influence key decision makers
    • Strong attention to detail with a love for collaboration and problem solving
    This role requires the position to be located in New York, NY with an in-office presence of 3 days a week.

    We are unable to sponsor or take over sponsorship of an employment Visa at this time.

    The base salary for this role is between $215,000 and $250,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
  • GlacierGrid

    Product Marketer

    3 days ago

    GlacierGrid New York, United States

    We are searching for a passionate and self-driven Product Marketer with a keen eye for storytelling and a passion for groundbreaking technology. This role requires a high-energy professional who is comfortable working with cross-functional teams and who can lead engagement intern ...

  • Agility Talent

    Product Marketer

    6 days ago

    Agility Talent New York, United States

    About Our Client: · Our client is a global Fintech company that is a premier leader in CRM solutions for the Financial industry. Their technology is the industry's first connected growth platform, integrating fundraising and deal management workflows with data security, content ...

  • LoopMe

    AVP Product Marketing

    3 weeks ago

    LoopMe New York, United States

    Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe powers programmatic advertising, improves media delivery, develops bespoke audience curation and effective real-time measurement through our outcomes platform. ...

  • Clarity Recruiting

    Product Marketing Manager

    4 weeks ago

    Clarity Recruiting New York, United States

    Our client, an innovative company in the online banking space, is seeking a Product Marketing Manager to join their team ASAP for an on-going contract, with potential to go permanent. Their ideal candidate comes from a banking and/or FinTech background, and is exceptional at writ ...

  • Publicis Groupe

    Director, Product Marketing

    1 week ago

    Publicis Groupe New York, United States Full time

    Job Description · The Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX's lines of business and report to the Vice President, Product Marketing. This role will be a strategic partner to senior leadership, wo ...

  • addepar

    Product Marketing Manager

    3 days ago

    addepar New York, United States

    Who We Are · Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have trusted Addepar to empower smarter investment decisions and better advice over the ...

  • AlphaSense

    Product Marketing Manager

    1 week ago

    AlphaSense New York, United States

    Location: New York, NY (Remote) · Reports to: Sr. Director, Product Marketing · About AlphaSense: · AlphaSense is a market intelligence platform used by the world's leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make s ...

  • Comcast Corporation

    Product Marketing Manager

    3 weeks ago

    Comcast Corporation New York, United States Full time

    FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and s ...

  • GEICO

    Product Marketing Attorney

    3 days ago

    GEICO New York, United States Full time

    GEICO is looking for an experienced legal professional with a background in marketing products to serve as an embedded legal advisor. Your role will be to support the business as they develop new marketing strategies and refine their work. You'll do this by building a strong rela ...

  • Goruck

    Product Marketer

    3 weeks ago

    Goruck Jacksonville Beach, United States

    Position: Product Marketer · Location: Jacksonville Beach · SUMMARY · The Product Marketer (PM) provides a voice for the product and is vocal during the concept, design, visualization, and requirement setting stage of the product cycle. The PM speaks internally on behalf of th ...

  • Trust Machines

    Product Marketing Manager

    6 days ago

    Trust Machines New York, United States

    We are a cutting-edge product firm pioneering advancements in the Web3 space. We specialize in leveraging Bitcoin L2s, Web3 identities, decentralized finance (DeFi), and other emerging technologies to create innovative solutions for the future of the Internet. As we continue expa ...

  • Medidata Solutions

    Product Marketing Director

    6 days ago

    Medidata Solutions New York, United States

    Product Marketing Director, Clinical Trial Financial Management, CTMS and eTMF Medidata: Powering Smarter Treatments and Healthier People Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata ...

  • Merkle Science

    Product Marketing Manager

    2 days ago

    Merkle Science New York, United States

    Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision ...

  • Mimica Automation

    Product Marketing Lead

    1 week ago

    Mimica Automation New York, United States

    What we are building · Mimica's mission is to accelerate the discovery and deployment of automation with AI. · Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates "blueprints" for automati ...

  • SideRamp

    Product Marketing Manager

    3 weeks ago

    SideRamp New York, United States

    Job Description · Job DescriptionAbout SideRamp · SideRamp revolutionizes how professionals engage with the gig economy, offering a centralized agency to discover and manage high-quality, flexible side gigs. We focus on connecting you to various aspects of freelance and part-time ...

  • Comcast

    Product Marketing Manager

    1 week ago

    Comcast New York, United States

    FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and s ...

  • DataCamp

    VP, Product Marketing

    6 days ago

    DataCamp New York, United States

    Who We Are: · At DataCamp, we're not just a platform; we're the catalyst for a data-fluent world. We enable individuals and businesses to leap forward in data science, providing them with top-tier education, certification, and collaboration tools. · By the Numbers: 400+ dynamic ...

  • Saturn

    Product Marketing Manager

    2 weeks ago

    Saturn New York, United States

    At Saturn, we're on a mission to build community around the calendar. We currently help students at over 80% of US high schools manage their time and stay better connected with friends. We are now launching a college product. We've raised more than $65 million in funding from Gen ...

  • Quad/Graphics

    Product Marketing Manager

    5 days ago

    Quad/Graphics New York, United States

    As a global marketing experience company, Quads goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing sp Marketing Manager, Marketing, ...

  • WaterSHED

    Product marketing manager

    1 week ago

    WaterSHED New York, United States

    About WatershedWatershed is a software platform for running a world-class climate program. We measure our success in the carbon reduction achievements of our customers. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and ...