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    Product Marketing Director - Chicago, United States - Culligan International

    Culligan International
    Culligan International Chicago, United States

    1 week ago

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    Description

    JOB DESCRIPTION:
    Director, Product Marketing

    Location:
    Hybrid – Rosemont, IL


    Overview:


    An exciting role in a fast-growing environment, you will be an integral part of the marketing team—developing product positioning, messaging, and launch plans—bridging the gap between the product development and the marketing communications team.

    This position requires a keen understanding of consumer insights, new product innovation, brand positioning, and effective cross functional collaboration with product development, marketing communications, sales, and finance.


    Responsibilities:


    Product Comms & Go-to-Market Strategy: Collaborate with Product Development, Marketing Communications, and Creative Studio to develop and execute go-to-market plans, including product claims and message development and execution for packaging, sales collateral, and digital shelf.

    Support campaign creative development ensuring feature, benefit, and claims accuracy (not directly responsible for ad creation).

    Support Retailer Sell-in: Communicate product value proposition to the sales team and partner with Trade Marketing to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promotions strategy.


    Post-Launch Evaluation:

    Conduct post evaluation and analysis of new product sales performance and marketing activities, recommending improvements and evolution of activities, identifying opportunities to drive velocity.

    Support development and implementation of best practices and processes across all consumer touchpoints.

    Portfolio Management:

    Support VP and product development team in defining the right portfolio mix to deliver on market share and margin targets.

    Conduct regular market analysis to identify opportunities for portfolio expansion or optimization. Lead product and channel segmentation including managing product exclusivity with key retailers.

    Drive a Consumer First Mentality:
    Partner with Consumer Insights on identifying and validating product positioning, messaging, pricing. Demonstrate thought leadership on emerging trends and consumer insights to strengthen communications. Lead consumer persona development and targeting strategies.

    Be the Category Expert:
    Understand price, positioning, competitive landscape o key categories needs.

    Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.


    Qualifications:
    Bachelor's degree in Marketing or a related field; MBA is a plus.

    Proven experience (8+ years) in product marketing, with responsibility for messaging, positioning, and communications strategy, within the consumer goods/durables industry.

    Preference for candidates in beauty, health and wellness, household goods, or small appliances categories.
    Ability to synthesize complex product features into compelling and desirable consumer benefits
    Ability to manage several projects in parallel, navigating a complex cross-functional matrix.
    Experience leveraging consumer insights to develop effective marketing programs and campaigns
    Demonstrated success in developing and executing effective product launch plans.
    Excellent analytical, strategic thinking, and problem-solving skills.
    Experience analyzing syndicated data (Nielsen, IRI, NPD) and consumer insights into actionable recommendations
    Exceptional communication and cross functional leadership capabilities.

    Competencies:
    To perform the job successfully, an individual should demonstrate the following competencies in this position:

    Resourcefulness, Customer Focus, Team Player

    ,

    Passion, Integrity, Organizational/Planning

    ,

    Communication, Self-Awareness, Energy

    ,

    Analytical, Judgement/Decision Making, Detail Oriented
    About us

    • The world's leading water experts, we deliver highquality water solutions to residential, commercial, and industrial customers. Headquartered in Rosemont, Illinois, Culligan International offers technologically advanced, stateoftheart water filtration products, including water softeners, water filtration systems, industrial water treatment solutions, drinking water systems, and whole house filtration systems. We improve water across all aspects of consumers' lives.
    GLOBAL CONSUMER PRODUCTS DIVISION (CPD)

    Mission Statement:


    Become the global leader in water transforming systems, by creating world-class, consumer-centric brands that drive penetration of iconic products and deliver recurring revenue through proprietary consumables and omni-channel experiences that empower consumers in choice for their water needs that meet their lifestyle.

    To learn more visit - &
    We offer competitive compensation & benefits including:

    #J-18808-Ljbffr
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