Marketing Director - Albany, United States - GCG

GCG Albany, United States

6 days ago

Description

Overview

Paige, a GCG company, is currently seeking a Marketing Director to manage and oversee day-to-day marketing activities across multiple business units at Paige

As Paige's Marketing Director, you will be responsible for leading effective marketing strategies and execution to propel company growth.

You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.

Reporting to the Vice President, this is a great opportunity to enhance the marketing function at Paige.

The ideal candidate is goal oriented, self-directed and has an outgoing, poised and persuasive communication style which is essential to build rapport across teams.

The ability to stay focused on results despite changing conditions are key in this role.

This work involves innovation and creativity in generating ideas and high quality solutions. The job requires getting things done quickly, handling a variety of activities across various departments. Problem-solving and engaging the commitment of others is essential. A leadership style that motivates, trains, and engages others in an enthusiastic way is important.

The position will oversee an established and seasoned team of outside freelancers and contractors with an opportunity to recruit and hire an internal team over time.

What you'll do

Product Marketing

Lead the planning, development, and execution of holistic and integrated customer communications that supports product development goals (voice of the customer/customer development)

Develop high quality marketing materials:
presentations, printed and digital collateral and videos

Help ensure great storytelling improves internal and external communication and brand/product messaging

Business Unit Strategy and Budget Allocation

Create marketing plan and budget to effectively reach target customers and support each business unit's sales goals

Maintain complete marketing budget, including capturing costs by business unit, channel, campaign, and tradeshow

Enhance online presence and sales funnel

Copywriting for press releases and social media posts, blogs

Email marketing

Optimize sales funnel through leveraging website tools (Drift, Salesforce)

Advertising and Promotions

Create branded collateral and swag for customers

Create point of sale materials

Lead advertising campaign initiatives across multiple industry trade publications, Google Ads, and paid social

Oversee development of all communications, including PR, organic social, SEO efforts, white papers and blog articles

Brand Management

Champion and maintain brand standards across all business units

Manage brand and creative assets

Ensure all agency and freelancer deliverables are on-brand

Tradeshow Management

Drive central tradeshow and event strategy, making strategic recommendations by business unit.

Maintain inventory of owned tradeshow booth structures and furniture, determining when to add or enhance structures based on business needs

Oversee tradeshow operations contractors and ensure the sales teams at each business unit are happy with their service and experience at shows

What you'll bring

Knowledge of current and emerging technologies relevant to marketing and communications

Highly developed organizational and communications skills

Experience managing creative contractors and agencies

Experience building and maintaining project management systems (Asana, Monday)

Experience with digital asset management, including developing naming systems and folder structures

Experience in defining, building and leading a marketing team a plus

Bachelor's degree in related field or 5 or more years of experience or an equivalent combination of education and experience

What we offer

Competitive annual salary and performance-based bonus

Robust and affordable benefits options, including medical, dental, vision, life insurance, short and long-term disability insurance, and more

PTO plan with company paid holidays

401K with employer contribution

An employee-centric company that values and truly appreciates our most important asset: You

About GCG

At GCG, We Make Connections Possible through a nationwide network of facilities providing the wire, cable, automation and associated products that ensure connections among families and friends, co-workers and customers, and the industrial equipment used across the country.

Serving a wide variety of industries, our experienced teams are Service-oriented, Responsive, and Values-Focused.

About Paige

Since 1958, Paige has been dedicated to creating connectivity solutions for clients around the world.

We listen to the needs of our customers, face their challenges with them, and engineer solutions that save time and money.

Every single member of our team is invested in the success of every customer and product, every time.

GCG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

These duties and responsibilities listed above are judged to be "essential functions" in terms of the Americans With Disabilities Act, or ADA.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Furthermore, the above statements are intended to describe the general nature and level of work being performed by a person in this position.

They are not to be construed as an exhaustive list of all duties that may be performed by such a person.

#LI-Remote

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Job Locations US-Remote

ID
Category Marketing

Position Type Regular Full-Time

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