Director of Marketing - Pittsfield, United States - USPRO

USPRO Pittsfield, United States

2 weeks ago

Accounting / Finance

Description

Director of Marketing

Pittsfield, MA (Berkshires)

Direct Hire position

Our ideal candidate has an extensive marketing background and work experience managing a variety of engagements and projects end-to-end, including digital marketing, PR, events, and paid advertising.

Responsibilities:

Evaluate marketing strategies, tactics, collateral, and prior campaigns for effectiveness and ROI
Create and expand marketing strategies and plans for operating businesses
Design, plan, and execute effective marketing campaigns in line with the plan
Determine and implement key reporting metrics to measure campaign effectiveness.
Build brand awareness and generate innovative ideas to promote brands/products
Create content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
Design and coordinate promotional campaigns, PR, and other marketing efforts across print & digital channels
Maintain a consistent view of marketing ROI and KPIs
Develop marketing strategies
Manage and review the marketing budget for all entities
Keep updated on market trends & competitor strategies
Provide oversight, guidance, support, and collaboration to Brand Marketing Manager
Support programming creation and marketing at the business unit level

Qualifications:

Degree in Marketing, Business Administration, or a related field.
Prior experience in a similar role.
Knowledge of SEO and digital marketing strategies and analytics
Adept at building relationships, liaising with multiple stakeholders, and thrive in matrix environments.
Strong leader who has built, scaled, and led high-performing marketing teams.
Strategic thinker & problem solver with the ability to be hands-on.
Comfortable with ambiguity and leading efforts with minimal direction
Compensation and benefits package based on experience and qualifications.

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