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    Director of Marketing - Pittsfield, United States - USPRO

    USPRO
    USPRO Pittsfield, United States

    3 weeks ago

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    Description
    Director of Marketing
    Pittsfield, MA (Berkshires)
    Direct Hire position


    Our ideal candidate has an extensive marketing background and work experience managing a variety of engagements and projects end-to-end, including digital marketing, PR, events, and paid advertising.


    Responsibilities:
    Evaluate marketing strategies, tactics, collateral, and prior campaigns for effectiveness and ROI
    Create and expand marketing strategies and plans for operating businesses
    Design, plan, and execute effective marketing campaigns in line with the plan
    Determine and implement key reporting metrics to measure campaign effectiveness.
    Build brand awareness and generate innovative ideas to promote brands/products
    Create content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
    Design and coordinate promotional campaigns, PR, and other marketing efforts across print & digital channels
    Maintain a consistent view of marketing ROI and KPIs
    Develop marketing strategies
    Manage and review the marketing budget for all entities
    Keep updated on market trends & competitor strategies
    Provide oversight, guidance, support, and collaboration to Brand Marketing Manager
    Support programming creation and marketing at the business unit level


    Qualifications:
    Degree in Marketing, Business Administration, or a related field.
    Prior experience in a similar role.
    Knowledge of SEO and digital marketing strategies and analytics
    Adept at building relationships, liaising with multiple stakeholders, and thrive in matrix environments.
    Strong leader who has built, scaled, and led high-performing marketing teams.
    Strategic thinker & problem solver with the ability to be hands-on.
    Comfortable with ambiguity and leading efforts with minimal direction
    Compensation and benefits package based on experience and qualifications.

    #J-18808-Ljbffr


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