- Using various numerical and IT tools to analyze campaign performance and research results.
- Entering data into client databases, as well as helping to inform the decisions of media buyers and coordinators.
- Writing well-organized reports.
- Making presentations.
- Ensuring that set deadlines are met.
- Ensuring fast and timely replies or responses to clients' queries and comments.
- Sound mathematical skills as they pertain to the analysis and measurement of media-based campaigns ranging from digital marketing (search, social, email) to traditional media like print and television.
- Excellent skills in Microsoft Excel, Google Sheets or other statistical analysis tools.
- Experience with data visualization tools like Databox, PowerBI, Looker Studio or something comparable.
- The ability to craft data visualizations such as charts and graphs and understand their contextual significance in a media campaign environment.
- The ability to comfortably monitor large campaign budgets, notably media spends on a day-to-day basis.
- The ability to combine and/or work with large data sets from multiple sources.
- A deep understanding of GA4.
- Experience with Google Ads or Microsoft Ads platforms.
- Ability to analyze digital marketing campaign performance data and recommend campaign optimizations.
- Experience with Google Tag Manager and/or other web tracking tools.
- An understanding of e-commerce related metrics and shopping cart related KPIs.
- A good communicator: one who can walk the balance between digging deep into the data but articulating its significance in a way that doesn't lose the attention of laypersons.
- Strong organizational and time management skills.
- A motivated self-starter; not someone who waits to be tasked with what to do next.
- Friendly, ideally possessing a good sense of humor.
- 1–2 years working in a B2B environment (preferred).
- 3–5 years directly supporting analytical assessments, ideally in a marketing or agency-related role (though not required for the perfect candidate).
- Bachelor's degree in data science, marketing or related fields (preferred).
- 401(k)
- 401(k) matching
- Health insurance (contributory)
- Health savings account
- Life insurance (voluntary)
- Group life insurance (company-paid)
- Dental insurance (voluntary)
- Disability insurance (contributory)
- Paid time off
- Holidays
- Personal days
- Sick days
- Free parking
- Bonus structure
- Raise structure
- Flexible schedule
- Fun and supportive work environment
- Great location downtown
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Media Analyst - Dayton, United States - TriComB2B
Description
TriComB2B, a globally recognized agency for business-to-business (B2B) marketing and communications, is seeking a full-time Media Analyst to support our growing Media Department.
Who we are:
TriComB2B is a full-service, B2B marketing agency. We are unabashedly devoted to industrial and technical B2B marketing and enthusiastically help customers to design simple, effective ways to connect with audiences — no matter how complex their stories.
We're committed to a B2B world that's always innovating and to our talented team (who make it all possible). We provide clients with an outside perspective that's focused on shifting current B2B marketing efforts from table stakes to inspired in an environment that supports and inspires us to always be better.
Who you are:
Simply put, if you love analyzing data and performance trends and have the ability to turn those findings into compelling stories that inspire others to adapt their approach, this is the job for you The primary duties of this position will include (but are not limited to): supporting the agency in evaluating client campaign performances; researching competitive landscapes and marketplace trends; identifying opportunities for campaign optimization efforts; and taking our reporting capabilities to the next level.
In this position, you will own much of the reporting process across our agency. This will require you to identify ways to improve the efficiency and uniformity of our existing reporting practices as you assist in the production of our regimented client reports. This will also include frequent auditing, testing and optimizing our existing tagging and tracking practices in order to ensure the most accurate measurements of our campaigns. As such, we need someone with a strong understanding of Google Analytics (GA4) and Google Tag Manager, among others.
Responsibilities:
Skills:
Experience:
Education:
Benefits:
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