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    Senior Manager, SEO - Malvern, United States - Ellucian

    Ellucian
    Ellucian Malvern, United States

    2 days ago

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    Description


    Unlock Learning For AllHere at Ellucian, we are motivated by a mission - power education so institutions can empower student success.

    We are the global market leader in EdTech for higher education, serving more than 2,900 customers and reaching over 22 million students in 50 countries.

    We are dedicated to helping higher education unlock learning for all by providing solutions that support the entire student lifecycle and deliver insights needed now and into the future.

    We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.

    About the OpportunityEllucian is seeking a seasoned Senior Manager, SEO & Web, responsible for managing and optimizing our website to enhance search engine visibility, user experience, and overall performance.

    The successful candidate will leverage their expertise in SEO, web analytics, and project management to redefine and elevate our digital presence.

    Where you will make an impact Strategic Website Project Lead:
    Collaborate with cross-functional teams to define scope, timelines, and deliverables in regard to website re-design. Foster seamless workflow coordination with external agencies to maintain project momentum and coherenceIn
    • House SEO Expertise: Act as an in house SEO specialist, offering valuable insights and guidance to the content and web teams.
    Stay on top of algorithm changes and industry trends to adapt SEO strategies proactively.


    Keyword Research Mastery:
    Conduct comprehensive keyword research to uncover opportunities for optimizing website content and increasing organic traffic

    SEO Optimization:
    Oversee all marketing SEO optimization requests and implement on-page SEO best practices. Collaborate with the IT team to ensure the website's technical structure is search engine optimized.


    Content Strategy and Management:

    Oversee content strategy and management for SEO, orchestrating the creation and optimization of website content to align with strategic objectives.

    Manage requests for website content uploads, implementing SEO best practices to enhance search engine visibility and user experience. Develop and maintain a content repository while implementing a systematic content audit process to ensure relevance and quality.


    Strategic Link Building:
    Drive strategic link-building initiatives to bolster the website's authority and credibility within the industry

    Performance Analytics Mastery:
    Utilize SEO tools and analytics platforms to monitor website performance closely within the B2B SaaS sector.

    Track keyword rankings, traffic metrics, and user engagement specific to B2B SaaS customers to identify areas for enhancement and optimization tailored to this market segment.

    What you will bring5+ of hands-on website management and SEO experience.
    Demonstrated proficiency in spearheading website renovation initiatives.
    Proven expertise in optimizing websites for search engines and improving user experiences.
    Proficient in HTML, CSS, JavaScript, and Drupal.

    Proficient in SEO tools, analytics platforms, web accessibility standards (WCAG), and A/B testing for conversion rate optimization (CRO).Strong analytical and problem-solving skills.

    Comprehensive understanding of SEO best practices.
    Effective cross-functional collaboration and communication skills.
    Detail-oriented with a commitment to high-quality work.
    Continuous learning mindset to stay current with SEO and web trends.
    Experience in website performance optimization and load time improvement.


    What makes #EllucianlifeComprehensive health coverage:
    medical, dental, and visionFlexible time offThrive Flex Program that allows you to contribute towards your health, financial or learning interests401k w/ match & Bright Plan - to help you save for the futureParental LeaveCharitable leave - 40 hours/yearTelemedicineWellnessGinger (mental health)Wellbeats (virtual fitness classes)Rethink & Wellthy- caregiver supportDiversity and inclusion programs which provide access to internal employee resource groupsTuition Reimbursement AssistanceProfessional development opportunities#LI-AC1#LI-Hybrid
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