Job Title: Social Media - Philadelphia, United States - Vargas Creative Engagement Agency

Description

The Social Media / Marketing Manager is responsible for managing and executing the social media and digital marketing strategy for the Show Up Strong '24 campaign.

This position requires a strategic thinker with expertise in digital marketing, capable of leveraging emerging trends to enhance campaign effectiveness and engage a broad audience.

• Social Media and Digital Marketing Strategy:
• Stay current on the evolving digital and social media marketing landscape, providing updates on emerging trends to the Head of Content Strategy and other relevant teams.
• Develop a strong understanding of client goals, target audiences, and business drivers.
• Translate market research, performance data, and industry trends into meaningful insights and strategic recommendations for B2B/B2C lead generation and brandbuilding programs.
• Develop and execute multichannel digital marketing plans, ensuring alignment with the overall content strategy as directed by the Head of Content Strategy.
• Content Management:
• Create and manage a detailed content calendar, ensuring all content is uptodate and only approved content is posted across all social media platforms.
• Develop engaging text, image, and video content that resonates with our audience and leads to measurable action.
• Campaign Performance Analysis:
• Measure and analyze campaign performance, leveraging insights for optimization.
• Adjust content and marketing strategies based on analytical data to boost engagement and visibility.
• Project and Resource Management:
• Manage digital marketing projects from inception through execution, mapping steps, aligning resources, and addressing roadblocks to ensure onstrategy, ontime, onbudget delivery.
• Communication and Collaboration:
• Collaborate closely with the Head of Content Strategy to develop and refine social media campaigns.
• Required to attend two weekly 30minute remote meetings to synchronize with the content strategy team and discuss ongoing strategies and updates.
• Event and Real-Time Content Capture:
• Attend mandatory scheduled events to capture in-person content, enhancing real-time engagement and content relevancy.

• Proven work experience as a Social Media Manager or Digital Marketing Manager.
• Strong understanding of social media KPIs, web traffic metrics, and SEO.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, and other social media best practices.
• Experience with audience and buyer persona research.
• Excellent multitasking skills and the ability to manage multiple projects.
• Strong interpersonal, communication skills.
• Degree in Marketing or relevant field is preferred.

• Competitive salary based on experience.
• Comprehensive benefits package.

This revision clarifies the reporting and collaborative structure for the Social Media / Marketing Manager, emphasizing their integration within the content strategy framework and alignment with overarching campaign goals.

• Choose your own hours
• Monday to Friday
• Weekends as needed

• Marketing: 5 years (preferred)

• Philadelphia, PA (required)

• Philadelphia, PA: Relocate before starting work (required)