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    Senior Analyst, Campaign Management - New York, United States - SoundCloud

    SoundCloud
    SoundCloud New York, United States

    2 weeks ago

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    Description

    SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

    Do you obsess over campaign performance? Can you translate data into a story that compels others to action? Come elevate our performance marketing game

    Key Responsibilities:

    • Analyze campaign performance metrics (CTR, conversion rate, CPA, ROAS) and identify areas for optimization
    • Develop and implement data-driven performance marketing campaigns across Google Ad Tech (DV360, SA360, CM360), app stores, and social media platforms
    • Utilize A/B testing methodologies to continuously improve landing pages, ad copy, creative assets, and audience targeting
    • Leverage expertise in attribution, SKAN, tracking tags, and deep linking to enhance campaign measurement and reporting
      Improve our data health through data audits and reviews
    • Collaborate with cross-functional teams (design, content, analytics) to ensure campaign alignment with overall marketing objectives
    • Manage relationships with external vendors, agencies, and media partners to optimize campaign execution and drive business results
    • Generate comprehensive reports and presentations to effectively communicate campaign performance insights to stakeholders
    • Maintain a strong understanding of bidding algorithms, audience targeting strategies, and various ad platforms
    • Possess the ability to export and analyze performance data for audience and creative insights
    • Demonstrate proficiency in querying BigQuery to leverage big data for campaign optimization
    • Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing
    Experience and Background:
    • Minimum of 3 years of experience in performance marketing, with a focus on paid media campaigns
    • Bachelor's degree in a related field
    • Strong analytical skills with expertise in Excel, Looker, and/or Power BI (a plus) with SQL capabilities
    • Proficient experience with Google Analytics, DV360, CM360, or SA360 platforms
    • Proven track record of trafficking, managing, and optimizing display and/or search campaigns
    • Understanding of attribution models, SKAN data, and campaign measurement best practices
    • Hands-on experience with ad trafficking, campaign optimization, and performance analysis
    • Ability to develop and implement optimization strategies based on data insights
    • Strong work ethic
    • Curious and open mind
    • Hands-on approach and being results driven
    About us:
    • We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
    • We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
    • We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone's voice, perspective and experience is respected and heard
    • We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
    The salary range for this role is $100,000-115,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below Please note the indicated range is for US-based locations only.
    Benefits:
    • Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
    • Robust 401k program
    • Employee Stock Ownership Plan
    • Generous professional development allowance
    • Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit
    • Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
    • 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
    • Various snacks, goodies, and 2 free lunches weekly when at the office
    Diversity, Equity, and Inclusion at SoundCloud

    SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what's next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

    At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.
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