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    Brand Manager - Irvine, United States - Prismatik

    Prismatik
    Prismatik Irvine, United States

    2 weeks ago

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    Description

    Job Description

    Job Description

    Essential Functions:

    • Defines and develops brand strategy for products, product lines, lines of business, and/or company-wide campaigns.
    • Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products.
    • Collaborates with business units, regions, and channels to understand their market needs; links brand positioning to maximize customer loyalty and connection to the product and company.
    • Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth, and market share objectives.
    • Partners with cross-functional teams to lead brand planning efforts; develops brand personality in conjunction with marketing, product marketing, product management, market research, and marketing communications functions.
    • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
    • Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
    • Conducts competitive product analysis and market research for products' consumer behavior and professional audience.
    • Determines the profitability and viability of new products or product enhancements.
    • Develops production and marketing strategies to ensure effective product placement relative to market opportunities; works closely with product development for a specific product, brand, or product area over its entire life cycle.
    • Works with other functions to finalize product specifications; provides advertising with core brand equity.
    • Serves as technical adviser by demonstrating products and troubleshooting product issues
    • Mentors and trains other team members.
    • Performs project management activities that commercialize the product, including but not limited to market strategy, packaging, and product to brand.
    • Develops strategic messaging and presentation materials for KOL accounts.
    • Collaborates with senior leadership to develop annual strategic plans.
    • Conducts strategic review activities.
    • Perform other related duties and projects as business needs require at direction of management.

    Education and Experience:

    • Bachelor's degree.
    • Minimum (5) years of related experience.
    • Minimum three (3) years of management level experience preferred.
    • Prior science/technical, medical device, healthcare/dental background preferred.

    Pay Range: $100K - $120K/yr

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