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Marketing Coordinator - Newton, United States - ShipIn Systems Inc
6 days ago
Description
Job Description:
Location:
Newton. MA
Reports to:
Director of Marketing
About ShipIn:
Until 2020, many people didn't pay much attention to the global supply chain.
But with ships backlogged in ports around the world, the maritime industry has become increasingly important to both the supply chain and our everyday lives.
At ShipIn, we develop advanced fleet management solutions for the maritime industry, responsible for 90% of the world's trade.
Our Visual Fleet Platform (AI and Computer Vision powered) delivers a digital bridge between vessels at sea and teams ashore.
We equip shipowners, managers, and seafarers with advanced tools to perform their tasks in a safer and more productive manner.
Objectives
This is an exciting opportunity to join our team as a Marketing Coordinator/Intern on a temporary basis.
This role offers a dynamic environment where you can contribute to the company's marketing strategy and gain valuable hands-on experience.
As a temporary member of our team, you'll be expected to dedicate up to 4 hours a day, 5 days a week to this role, providing essential support to our marketing initiatives.
The successful candidate will:
Assist in developing and implementing the company's marketing strategy
Coordinates and support the production of marketing communications materials
Compile market research, forecasts, competitor analysis, campaign results, case studies
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for campaigns' success
Key Responsibilities
Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
Support the marketing director in establishing and evaluating marketing strategy by assembling forecasts, setting objectives, organizing promotional presentations, and updating calendars
Communicate campaign objectives, timelines, and deliverables to sales and customer success teams, and provide instructions for usage and promotion
Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Maintain inventory of marketing and sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials
Required skills and qualifications
Experience in marketing coordination or similar role is preferred
Basic knowledge of traditional and digital marketing, content marketing, and social media marketing
Ability to prioritize tasks and meet deadlines in a fast-paced environment
Self-motivated and hardworking
Experience using data analytics software for research
Excellent communication and presentation skills
Preferred skills and qualifications
Bachelor's degree (or equivalent) in marketing, advertising, or communications - remove this line for intern
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Proven aptitude in seeking creative solutions to multi-faceted challenges
Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
Bonus:
Working knowledge of HTML, ads serving tools, graphic design and email software
Working Place:
Newton, MA, United States
