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Channel Marketing Lead, Global + North America, Ad Platforms - Austin, United States - Apple
Description
Channel Marketing Lead, Global + North America, Ad Platforms
Austin,Texas,United States
Marketing
Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich peoples lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports creators, and protects and respects everyones privacy. Join us and become a part of a team driven by values that put customers first while helping businesses grow Our technology makes advertising possible on Apple apps and services. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone. Do you have extensive experience leading B2B channel marketing and partnering with sales leaders on initiatives that drive business growth? Are you a business-minded marketer, a critical thinker, and a stand out achiever? Were looking for a strategic and resourceful senior leader to activate marketing programs and enablement for our Global and North America managed sales channel. Reporting to the Global Channel Marketing Lead, this person will thrive in a dynamic environment quickly building subject matter expertise, positive cross-functional relationships, and impactful deliverables to engage and educate customers about our advertising solutions. Deep understanding of performance marketing and the AdTech landscape is ideal. Prior success collaborating with sales leaders to support joint business plans is beneficial. If this sounds like you, wed like to hear from you
**Key Qualifications**
+ 15+ years direct experience working with senior executives and sales teams to activate revenue-driving B2B marketing initiatives
+ Strong grasp of North America market dynamics, as well as standard marketing and business metrics
+ Demonstrated interest in AdTech and performance marketing
+ Adept at navigating through ambiguity to move things forward from business insight to channel strategy to in-market activation to measurement and optimization
+ Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise
+ Self-starter who consistently delivers excellent work, backed by critical thinking and superb project management
+ Extraordinary written and verbal communication
+ Possess unquestionable personal code of ethics and integrity
**Description**
The Channel Marketing Lead for Global + North America will develop and expertly activate plans to engage senior brand and performance marketing decision makers, demonstrate the value of Apple advertising in the media mix, and accelerate regional and segment business growth. As the trusted in-region subject matter expert on Apples advertising solutions, this person will take the lead on tuning deliverables for local audience and segment opportunities. They will effectively collaborate across extended marketing, sales, commercialization, and insights teams to seek ongoing feedback and differentiate our advertising solutions, strengthen channel messaging, and expand our customer engagement efforts. In this role, youll tailor global programs and activate channel marketing initiatives for North America and Global accounts managing multiple projects, priorities, and overlapping deadlines with ease. Day-to-day responsibilities may include writing project briefs and plans, developing and adapting executive-level messaging and sales enablement materials (e.g. presentations, email templates, customer leave behinds, etc.), running in-person and virtual events and customer summits, collaborating on go-to-market plans, evaluating and reporting on marketing impact, sharing clear updates and adapting communications for different internal audiences, and more. Strong attention to detail, effective project management, focus on continuous improvement, and a pulse on regional market dynamics will be necessary for success in this role.
**Education & Experience**
BA/BS or above in Marketing, Communications, Business Administration, or related field.
**Additional Requirements**
+ Some travel required.
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Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race,color,religion,sex,sexual orientation,gender identity,national origin,disability,Veteran status,or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
Apple will not discriminate or retaliate against applicants who inquire about,disclose,or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If youre applying for a position in San Francisco,review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
