Jobs
>
Stamford

    Digital Marketing Director - Plantation, United States - Auxis

    Auxis
    Auxis Plantation, United States

    4 weeks ago

    Default job background
    Description

    High Level Position Summary:


    The Marketing Manager will be responsible for defining and executing on the marketing and lead generation strategy at Auxis for all of their core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation.


    The Marketing Manager will work closely with the commercial and executive team at Auxis to understand the company's positioning and go-to-market strategy in order to implement the marketing tactics required to generate the expected number of qualified sales leads in the United States which is the target market for the company.


    Key aspects of their role will include content coordination and execution, as well as the successful management of the digital marketing channels which is a significant success factor and focus for this position (key digital channels include paid ads, SEO, website operations/UX, social media, and webinars).

    This position will have two internal direct reports (a Marketing Coordinator and a Digital Marketing Lead), as well as the Digital Marketing Agency located in Latin America with a team of 10+ dedicated employees, and a freelance graphic designer located in Argentina.


    YOUR RESPONSIBILITIES

    • Become an expert on Auxis' marketing positioning, differentiators and target audience
    • Own content calendar creation, coordination and execution with the input and support from the Practices. This includes working closely with the right stakeholders to present and prioritize SEO opportunities to maximize the results from the content programs
    • Manage content copywriters, reviewing and approving the quality of their work.
    • Support the creation of messaging and copy for marketing tactics, including website copy, paid ads, social media, webinar outlines, guides outlines, infographics, videos, etc.
    • Lead the successful coordination and execution of webinars and events
    • Continue enhancing Auxis' branding and brand awareness across the digital channels
    • Plan and execute inbound and digital marketing program, including website operations, SEO/SEM, social media and advertising campaigns
    • Manage the day-to-day relationship and performance of the Digital Marketing Agency, with the support of a Digital Marketing Lead that will report to the Marketing Manager.
    The agency team is comprised of the following channels (10+ FTEs):

    • Project Manager/Account Manager
    • Website Operations/UX
    • Email Marketing/CRM
    • Paid Media
    • SEO
    • Reporting/ Power BI
    • Manage our social media channel (LinkedIn as the main channel) with the support of a marketing coordinator
    • Measure and report the performance of all marketing campaigns across different channels, and assess against our lead generation and sales goals
    • Manage the performance and relationship with other vendor partners (e.g. Hubspot, Mail Shake, Freelancers, etc.), including contract negotiation and vendor selection
    • Identify the latest marketing and digital trends and insights, bringing new best practices, training needs and strategic direction to the company in these areas
    • Brainstorm new and creative growth strategies
    • Streamline marketing and lead generation processes, including better structuring of Hubspot and interaction between the different stakeholders at the company
    • Instrument conversion points and optimize user funnels
    • Provide thought leadership and perspective for content creation and work closely with Copy Writers and Auxis' Practices to develop the right collateral required for digital marketing campaigns
    • Serve as the link between marketing and inside sales/sales to ensure proper alignment of lead flow and quality through the sales lifecycle
    • Work with the Outbound/Email Marketing Manager on creating and optimizing automated workflows and outbound strategy for email campaign to nurture new and existing leads
    Requirements

    • BS/MS degree in marketing, business administration or related field
    • Fully Bilingual in English and Spanish
    • 5+ years of experience in B2B digital marketing for a similar services company targeting CFOs, CIOs and high-level executives in Finance and IT (e.g. Big Fours, Accounting Firms, Recruiting, other consulting & outsourcing firms, software companies)
    • Enjoys and brings experience managing direct reports and agencies
    • Strong analytical skills and data-driven thinking
    • Demonstrable experience leading and successfully managing digital marketing in B2B services companies
    • Highly creative with experience in identifying target audiences and devising content and digital campaigns that engage, inform and motivate
    • Up-to-date with the latest trends and best practices in digital marketing and Account Based Marketing (ABM)
    • Strong understanding of Search Engine Optimization (SEO) processes to effectively manage the performance of the agency and SEO resources under management
    • Defines requirements, tasks, and resources associated with the SEO strategy
    • Understand on and off-site tactics
    • Experience working with popular keyword and SEO tools (Google Adwords, Semrush, Wordtracker, Moz, Screaming Frog, Searchlight, Botify, Ahrefs, Search Console, etc.)
    • Experience working with CMS's and the building and administering of content in multiple CMS environments or platforms
    • Is familiar and comfortable with writing and editing content for SEO
    • Oversees and manages keyword research and competitive research for Auxis key services
    • Keeps pace with SEO trends and developments (especially for North America)
    • Solid knowledge of web analytics platforms (Google Analytics) and understanding of tag management systems (Google Tag Manager, Tealium, or similar)
    • Experience in managing PPC and overall Paid Ads Programs, especially including Google Adwords, LinkedIn and Remarketing
    • Working knowledge of HTML
    • Continuous obsession with improvement and campaign optimization
    • Exceptional attention to detail and communication skills
    • High-level of proficiency in Microsoft Excel / PowerPoint / Word
    • High level of integrity, autonomy, proactiveness, and self-motivation
    • Ability to deal with multiple stakeholders in different departments with competing priorities
    • Experience on the client side coordinating projects with advertising/marketing agencies preferred.
    • Ability to clearly and effectively articulate thoughts through verbal, visual and written forms
    • Team player with a professional assertiveness, who's also open-minded and humble
    • Ability to handle multiple tasks in a deadline driven environment
    • Excellent organizational, project and time management skills with a natural drive for process improvement
    • Hubspot experience a plus (including both CRM and marketing modules)
    • SQL, PowerBI experience a plus
    • Fast learner, eager to learn new systems and tactics
    #J-18808-Ljbffr
  • Auxis

    Digital Marketing Director

    1 week ago

    Auxis Plantation, United States

    Position Summary: · The Marketing Manager will be responsible for defining and executing the marketing and lead generation strategy at Auxis for all of their core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation. · ...

  • Chewy

    Associate Director, CRM Marketing

    3 weeks ago

    Chewy Plantation, United States Full time

    Our Opportunity: · Chewy's mission is to be the most trusted and convenient online destination for pet parents and partners everywhere. We are obsessed with meeting the needs of pets and pet parents and exceeding customer expectations through every interaction. · Chewy's Custome ...

  • Gartner

    Director, Digital Marketing Operations

    1 week ago

    Gartner Stamford, United States

    Within Gartner's Corporate Communications group, Marketing Solutions Leaders (AKA Pod Leaders) are responsible for managing the day-to-day activities for a high performing, highly-motivated team of subject-matter-experts working in a Pod model. This is achieved by aligning priori ...

  • BlueTriton Brands

    Sr. Director, Growth Marketing

    1 week ago

    BlueTriton Brands Stamford, United States

    BlueTriton is a leading provider of spring and purified water products - the name behind your favorite bottled water brands. We are proud to offer an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged spring water in addition to other qualit ...

  • BlueTriton Brands

    Sr. Director, Growth Marketing

    1 week ago

    BlueTriton Brands Stamford, United States

    BlueTriton is a leading provider of spring and purified water products - the name behind your favorite bottled water brands. We are proud to offer an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged spring water in addition to other qualit ...

  • Gartner

    Director, Digital Marketing Solutions

    1 week ago

    Gartner Stamford, United States

    Within Gartner's Corporate Communications group, Marketing Solutions Leaders (AKA Pod Leaders) are responsible for managing the day-to-day activities for a high performing, highly-motivated team of subject-matter-experts working in a Pod model. This is achieved by aligning priori ...

  • National Beverage

    Director, Beverage Insights and Shopper Marketing

    1 day ago

    National Beverage Plantation, United States

    Director, Beverage Insights and Shopper Marketing · Plantation, FL, USA · Req #142 · Tuesday, May 14, 2024 · OVERVIEW OF ROLE, RESPONSIBILITIES, SKILL EXPECTATIONS AND · INTERACTION WITHIN THE ORGANIZATION: · The primary responsibility of this position is to provide the company ...

  • Chewy

    Director, Marketing Finance

    3 weeks ago

    Chewy Plantation, United States Full time

    Job Description for Director Role · Chewy is looking for a Director, Marketing Finance in Plantation, FL or Bellevue, WA to own overall Finance support for Chewy's expanding Marketing organization. Marketing is one of the primary growth engines of Chewy customers and topline reve ...

  • SpringWorks Therapeutics

    Director, Marketing Operations

    3 weeks ago

    SpringWorks Therapeutics Stamford, United States

    About SpringWorks Therapeutics: · SpringWorks is a commercial-stage biopharmaceutical company applying a precision medicine approach to developing and delivering life-changing medicines for people with severe rare diseases and cancer. · SpringWorks has a diversified targeted on ...

  • SpringWorks Therapeutics

    Director, Marketing Operations

    3 weeks ago

    SpringWorks Therapeutics Stamford, United States

    About SpringWorks Therapeutics · SpringWorks is a commercial-stage biopharmaceutical company applying a precision medicine approach to developing and delivering life-changing medicines for people with severe rare diseases and cancer. · SpringWorks has a diversified targeted onc ...

  • SpringWorks Therapeutics

    Director, Marketing Operations

    2 weeks ago

    SpringWorks Therapeutics Stamford, United States

    About SpringWorks Therapeutics: · SpringWorks is a commercial-stage biopharmaceutical company applying a precision medicine approach to developing and delivering life-changing medicines for people with severe rare diseases and cancer. · SpringWorks has a diversified targeted on ...

  • Auxis

    Digital Marketing Director

    3 weeks ago

    Auxis Plantation, United States

    Position Summary: · The Marketing Manager will be responsible for defining and executing the marketing and lead generation strategy at Auxis for all of their core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation. · ...

  • Lifester Corporation

    Director of Digital Marketing

    2 days ago

    Lifester Corporation New Canaan, United States Full time

    is looking for a highly creative and motivated person to be part of our growing startup team to help execute our digital marketing and sales strategy. · Primary Duties and Responsibilities: · Marketing Automation · Salesforce CRM customization and integration · SEO, SEM and Googl ...

  • Webster Bank

    Director, Capital Markets

    2 weeks ago

    Webster Bank Stamford, United States

    If you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial ban ...

  • Symphony Wireless

    Director of Marketing

    10 hours ago

    Symphony Wireless White Plains, United States

    Symphony Wireless LLC · Job Description – Director of Marketing · Reports to: SVP · The Company · Symphony Wireless acquires, manages, and leases rooftop, tower and other telecommunication cell sites interests in urban, suburban, and rural environments throughout the United State ...

  • People Maketh

    Digital Marketing Director

    2 weeks ago

    People Maketh Norwalk, United States

    Role: Digital Marketing Director - Retail · Exp: 8 -15 yrs · Salary: USD 130K - 150K + Estimated commission:$ $ /flat · Work Authorization: US Citizen · NP: immediate - 20 days · Location: Norwalk, CT, 06851 · MANDATORY SKILLS: · Bachelor's degree in marketing or related field · ...

  • Chewy

    Associate Director, CRM Marketing

    3 weeks ago

    Chewy Plantation, United States

    Chewy's mission is to be the most trusted and convenient online destination for pet parents and partners everywhere. We are obsessed with meeting the needs of pets and pet parents and exceeding customer expectations through every interaction. · Chewy's Customer Relationship Manag ...

  • Always Compassionate Health

    Director of Marketing

    1 week ago

    Always Compassionate Health Melville, United States

    Always Compassionate Home Care provides the highest quality of community home-based services, combined with exceptional compassion and innovation to enhance each patient's quality of life. By bringing together several of the top home health agencies in the state, we have become o ...

  • Pro Standard

    Director of Marketing

    2 days ago

    Pro Standard Westbury, United States

    JOIN A BRAND THAT IS GROWING AND THRIVING · We are seeking a dynamic and strategic Director of Marketing to champion the Pro Standard brand initiatives across various platforms and managing the strategies for our retail event activations, trade shows and events, web content crea ...

  • Finario

    Director of Product Marketing

    2 weeks ago

    Finario Darien, United States

    Director of Product Marketing at Finario · Back to all openings · Apply · Large enterprises are digitally transforming their finance department capabilities to be more agile, efficient and strategic. For them, Finario's cloud-based, purpose-built solution for capital planning ...