- Oversee the vision, strategy and day-to-day execution of our digital and direct-to-consumer marketing channels, focused on driving both ecommerce and in-store revenue.
- Responsible for goal setting, planning, experimentation and optimization of Direct Mail, Paid Social, Paid Search, Product Listing Ads (Shopping), Display, Email and SMS.
- Collaborate with the larger Ecommerce Team to support seasonal product merchandising plans, targeting specific customer segments through performance marketing channels.
- Partner with senior DTC and Marketing managers to understand their business objectives and be seen as the subject matter expert on performance marketing.
- Partner with Brand Marketing Team to plan, execute and measure media buying in support of key marketing initiatives and go-to-marketing plans. Assist in writing briefs to support creative needs.
- Actively manage relationship and roadmap with our media measurement and optimization partner to maximize media efficiency and find new ways to grow. This is a critical aspect of developing, managing and optimizing all marketing channels and tactics.
- Manage direct mail agency to plan and execute seasonal direct mail campaigns.
- Manage relationship, strategies, goals and performance accountability with digital media agency. They are an extension of your team.
- Manage email marketing program and incorporate SMS. Set strategies and manage day-to-day for campaigns, automations, customer segmentation and personalization.
- Deliver against revenue and ROAS targets across marketing channels, tactics and campaigns.
- Develop and optimize customer retention strategy to increase customer lifetime value and inform customer lifecycle messaging.
- 5+ years of experience with digital and traditional marketing.
- Prior experience building and implementing performance marketing initiatives to support broader business and marketing objectives.
- Deep understanding of digital marketing, platforms and trends.
- Prior experience managing direct mail programs a plus.
- Experience with customer data, segmentation, personalization and automation.
- Experience analyzing and reporting on effectiveness of marketing channel, tactic and campaign performance.
- Practical understanding of data systems, analysis, statistics and experimentation.
- Prior experience working with or within marketing agencies.
- Experience providing stakeholder feedback to creative work.
- Ability to collaborate cross functionally, gather input from others, create plans and sell them effectively to stakeholders.
- Proficiency in business finance.
- Ability to work and communicate using online collaboration platforms like Teams, Basecamp, Sprout, Zoom, etc.
- Exceptional writing, communication and presentation skills.
- Experience with leadership and team development.
- Strong organizing, planning and collaboration skills, especially in a remote work environment.
- Generous communication style with minimal ego.
- Excellent listener, respectful of colleagues' work.
- Self-directed and self-motivated.
- Bachelor's Degree in marketing or business.
-
Account Manager
1 day ago
Sarnova HC, LLC Portland, United StatesCompany Overview: · The Account Manager is responsible for calling on Emergency Medical Service Units, Fire Departments, Police Departments, Ambulance Services, and other pre-hospital and health-related organizations/personnel within an assigned territory. Will be responsible for ...
-
Project Manager
1 day ago
MaineHealth Portland, United States**About MaineHealth and the Strategy Team** · The MaineHealth Strategy team leads the development of long-term enterprise strategy, high value business growth, venture investment opportunities and strategic partnerships. The team works closely with other system teams to ultimatel ...
-
Accounts Manager
10 hours ago
Portland Public Schools Portland, United StatesSUMMARY DESCRIPTION: Reporting to the Senior Executive Director of Finance & Operations, the Accounting Manager will supervise the accounting functions for the School Department. This will include supervising both the staff and grant accountants. Responsible for · the preparation ...
-
Apprentice General Manager
11 hours ago
Chipotle Portland, United States Full time· Apprentice General Manager · DescriptionCULTIVATING A BETTER WORLD · Food served fast doesn't have to be a typical fast food experience. Chipotle has always done things differently, both in and out of our restaurants. We're changing the face of fast food, starting conversatio ...
-
Ewp Product Manager
1 day ago
BlueLinx Portland, United StatesBluelinx is growing, and the sales team is looking for a EWP Product Manager. BlueLinx is looking for Subject Matter Experts (SME) in specifically targeted building products. The right person for this role will have the opportunity to further develop and advance their career whil ...
-
District Sales Manager
10 hours ago
Klein Tools Portland, United StatesKlein Tools is a dynamic, fast-paced and results driven company dedicated to launching hundreds of innovative products each year. Are you ready to make an impact? · **Perks for you include**: · - Paid Vacations & Holidays · - Profit Sharing & Matching 401(k) · - Health Insurance ...
-
Floor Care Manager
10 hours ago
CASCOBAY CLEANING SERVICES Portland, United States**Job Title: Floor Care Manager** · **Job Type**: Full Time · **Location**: Portland, Maine · **Job Summary**: · Are you ready to join a company that's not just about cleaning and restoration but also about community and recognition? Here at Casco Bay Cleaning, we're seeking a Fl ...
-
Act Case Manager
1 day ago
Spurwink Services Portland, United States**_$5000 Sign-On Bonus_** · Come join a vibrant, interdisciplinary team serving the complex needs of adults with serious mental illness in the greater Portland area. We are looking for a collaborative, engaging, and driven Assertive Community Treatment (ACT) case manager who has ...
-
Employee Relations Manager
1 day ago
NIKE Portland, United StatesForma parte del equipo de NIKE, Inc. · NIKE, Inc. hace más que equipar a los mejores atletas del mundo. Es un lugar para explorar el potencial, borrar las fronteras y ampliar los límites de lo que se puede ser. La empresa busca personas que puedan crecer, pensar, soñar y crear. S ...
-
Construction Manager
1 day ago
Spectrum Ventures Portland, United StatesConstruction Manager (m/f/d) for High-Rise Buildings in Portland · Vision meets passion. We create diverse, exciting, and vibrant construction projects. · QUARTERBACK Immobilien AG is one of the largest project developers in Germany. The company, in close collaboration with its s ...
-
Managing Director
22 hours ago
NebulaWorks New Columbia, United StatesThe German Equestrian Federation (FN) is the umbrella organization for all breeders, riders, drivers, and vaulters in New Columbia. The federation consists of 17 regional associations, 25 breeding associations, approximately personal members, and nine affiliated organizations. Th ...
-
Medical management
22 hours ago
Nexus Innovations Portland, United StatesThere are many reasons to collaborate with European Medical Consulting Adam in Portland. In the following section, you will see how you can benefit from our free services and save valuable time: · You will learn about exclusive and unpublished job opportunities · You will be supp ...
-
Project Manager
1 day ago
Velocity Ventures Portland, United StatesJob Description · - · Detailed Description · Coordinating design tasks in vehicle development- Supporting in proposal creation (evaluation of specifications, collaboration in cost estimation, etc.)- Coordination with production departments and active participation in projects- En ...
-
Employee Benefits Account Manager
10 hours ago
Cross Insurance Portland, United States**TITLE: ACCOUNT MANAGER (JR545)** · **DIVISION: EMPLOYEE BENEFITS** · **STATUS: FULL-TIME; EXEMPT** · **POSITION PURPOSE** · Initial point of contact for employer groups/employees on escalated service related issues. Foster long term relationships between Cross Insurance, our cl ...
-
Program Manager
4 days ago
BizTek People, Inc. | APA International Placement Consultants Portland, United StatesDescription · FERC Order 898 implementation. This resource is needed to drive the implementation of FERC Order 898, which overhauls the FERC uniform system of accounts and is anticipated to have significant entity-wide impacts. This role requires heavy project management and syst ...
-
Manager - Hands-off Companion Sitter
1 day ago
MaineHealth Portland, United States**Position Summary** · - The Companion and Central Staffing Office Manager is a full time employee with CNA experience or leadership experience in a clinical setting who partners with the Float Pool/Companion and Central Staffing Office Director to oversee the staff who provide d ...
-
Management of the Registrar Department
1 day ago
Stellar Technologies Portland, United StatesAre you a specialist in national and international art loan transactions and have experience in handling, documenting, and managing objects? Do you enjoy taking on personnel responsibilities and working collaboratively with various internal, external, and international contacts? ...
-
Sr Project Manager
1 day ago
BizTek People, Inc. | APA International Placement Consultants Portland, United StatesSr Project Manager - Fleet & Multifamily Managed Charging · Duration: 8 Months · Location: Portland, OR – Flexible in-office days Tue/Thu; some site visits will be required · This position has the opportunity for an extension or FTE. · Description · This role offers creative, bus ...
-
Assistant Project Manager
6 days ago
BizTek People, Inc. | APA International Placement Consultants Portland, United StatesAssistant Project Manager · 12-month contract · Milwaukee/Clackamas, OR (Onsite 2-3 day a week & work hours are 7:30am – 4:30pm PST) · Pay Rate: 38-42 Per hour DOE · Job Description: · Support the generation, transmission, and distribution project management team with executing c ...
-
MSW-Medicaid Case Manager-Dual, Travel Required
11 hours ago
Kaiser Portland, United States Full timeJob Summary: · Through case management of external and internal resources, increase positive health outcomes and decrease avoidable visits through case management of high risk adults insured through Medicaid programs in Oregon and Washington. · Essential Responsibilities: Provid ...
Sr. Manager - Portland, United States - LaCrosse Footwear
Description
The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
PRIMARY RESPONSIBILITY:
As Sr Manager, Performance Marketing, you will lead the digital and direct-to-consumer performance marketing strategy for the LFI brands. You will be responsible for driving new customer acquisition and customer retention across a suite of digital and direct marketing channels and tactics. Working cross-functionally with our Ecommerce, Retail and Brand Marketing teams, and with a keen focus on key business metrics, experimentation and optimization, you will lead the expansion of our performance marketing channels to deliver profitable growth and a great customer experience.
ESSENTIAL FUNCTIONS OF THE POSITION:
This position reports to the Director of E-Commerce
All offers of employment are contingent upon successful completion of a pre-employment drug screen. As a federal contractor, we participate in E-Verify. LaCrosse Footwear, Inc. is an Equal Opportunity and Affirmative Action Employer that strives for and celebrates diversity in its workforce.
