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    Sr Manager, Omnichannel Marketing Communications - Salt Lake City, United States - Biofire Diagnostics

    Biofire Diagnostics
    Biofire Diagnostics Salt Lake City, United States

    2 weeks ago

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    Description
    Position Summary

    We're seeking a visionary Senior Manager, Omnichannel Marketing Communications, to lead a dynamic and results-driven digital team.

    This role offers the opportunity to become a true leader, shaping not just communication efforts, but the overall customer experience across our internal digital marketing and demand generation team.

    This position requires leadership, coaching, and management of a diverse team of professionals.

    This position will have direct influence over the team members who report directly to the position and also influence the team members in the broader Marketing Communications department.

    This position will require a demonstrated understanding of fundamental concepts and execution of omni-channel strategies to ensure all teams are in sync regarding their roles and expectations as well as an undeniable support to all teams in creating, developing, and delivering impactful customer experiences.


    The position will be required to have or gain a comprehensive knowledge of how the Marketing Communication team works in tandem with internal departments and external agencies to drive digital content and channel strategies that generate attributable demand and support customer retention aligned to integrated marketing strategies.

    It will require problem solving and relationship building while de riving internal and external communication projects from conception to completion while ensuring brand and style consistency through and in compliance with legal and quality protocols and system.

    Primary Duties


    • Crafting a

    Unified Omnichannel Strategy:
    Develop and spearhead a comprehensive marketing communications plan encompassing all digital and traditional channels. Your focus is ensuring a cohesive brand narrative resonates across every customer touchpoint.

    • Digital Leadership: Take the reins on developing and executing high-impact digital marketing campaigns. This includes strategizing and managing social media, content marketing, website, SEO, and paid advertising initiatives.
    • Customer Journey: Be an expert in customer journey mapping. By aligning all touchpoints, you'll create seamless and engaging experiences that foster brand loyalty.
    • Content & Channel leadership: Oversee the creation and development of impactful content and digital channel strategies that propel demand generation and customer retention.
    • Data-

    Driven Optimization:
    Analyze campaign performance data to gain valuable insights. Leverage those insights to optimize strategies and maximize ROI.

    • Martech Management: Lend your expertise to supporting the marketing technology stack and its seamless integration with the CRM for accurate attribution measurement.
    • Team Leader & Mentor: Foster a collaborative environment by leading and mentoring a team of digital marketing professionals.
    • Brand Ambassador - ensure all content and channel strategies align to BioMerieux brand requirements
    • Budget management - be aware of budget limitations and opportunities and drive impactful strategies with greatest ROI
    • Perform all work in compliance with company policy and within the guidelines of the company's quality assurance system.
    • Performs other duties as assigned.
    Training and Education

    Bachelor's degree in marketing, communications, or related field preferred.

    Experience


    • 7+ years' experience in digital/omnichannel marketing communications
    • 4+ years' experience of direct people leading a team of 4 or more digital marketing professionals to achieve integrated marketing strategies.
    Knowledge, Skills, and Abilities


    • Experience working in a fast-paced, demanding environment with many projects, numerous simultaneous information sources, and a multitude of processes and protocols while instilling a calm, confident, and consistently positive and upbeat environment.
    • Must have successful experience in coaching and mentoring others to reach their full potential.
    • Proven track record of leading and executing successful digital marketing campaigns.
    • Deep understanding of customer journey mapping and experience optimization.
    • Excellent communication, collaboration, and project management skills.
    • Data-driven approach with the ability to translate insights into actionable strategies.
    • Experience in the regulated med-tech industry.
    • A strong understanding of marketing automation tools and technologies.
    • A strong knowledge of web design tools such as Adobe Experience Manager.
    Domestic travel required 20% of time
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