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Digital Marketing and Website Optimization Manager - Austin, United States - Kestra PWS
Description
Digital Marketing and Website Optimization ManagerEncino Building #2, Austin, Texas, United States of America
Job Description
Posted Monday, March 18, 2024 at 5:00 AM
ABOUT US:
Kestra Holdings offers industry-leading wealth management platforms for independent wealth management professionals nationwide.
With an innovative culture that celebrates independence, the company seeks to redefine the future of the advisory industry through superior service, cutting-edge technology, and preeminent resources that every financial professional needs to succeed in the market now and in the years to come.
Kestra Holdings companies collectively oversee $123 billion in assets under administration (AUA) and support more than 2,400+ independent financial professionals across the country in delivering comprehensive securities, trust, and investment advisory services to their clients.
Located in the "Silicon Hills" of Austin, Texas, Kestra Holdings offers an experience as unique as the city in which it operates.
Kestra Holdings is seeking a Digital Marketing and Website Optimization Manager who would be responsible for leading website initiatives to drive growth, optimize customer journeys, and manage the content and design of all our companies' websites.
Are you an experienced professional who can drive strategy to build and enhance the ultimate digital experience? Are you ready to stretch your wings and do great work? If so, come join our teamof talented, dedicated individuals who work here. We thrive on our unique culture of like-minded professionals empowering each other's growth, potential, and success.
You will work closely with the Creative Team, Marketing Strategists, Business Leaders, and Stakeholders to deliver meaningful customer and client experiences.
What You'll DoDigital Marketing and Optimization:
Develop and execute digital marketing strategies to drive website traffic, engagement, and conversions.
Implement SEO techniques to improve website visibility and rankings in search engine results pages (SERPs).
Analyze website performance metrics using analytics tools and use data to inform marketing strategies and optimization efforts.
Web Content Strategy and Management:
Optimize website content for search engines, user experience, and conversion, utilizing SEO techniques and user-centric design principles.
Establish content governance policies and workflows to manage content efficiently and maintain quality standards.
Oversee website content creation, editing, and publication, ensuring accuracy, timeliness, and consistency.
User Experience Enhancement:
Focus on optimizing the website's user experience, including navigation, layout, and design improvements.
Collaborate with cross-functional teams, including marketing, design, and development, to ensure the website delivers a seamless user experience.
Work closely with the development team to implement website enhancements and ensure technical feasibility.
Collaborate with marketing team and stakeholders to align content and marketing initiatives with overall business goals and objectives.
Engage with stakeholders to understand their needs and expectations and ensure website content and strategies align with business goals.
Technical Management:
Oversee the technical aspects of website management, including domain management and ensuring website functionality.
Optimize website performance, including monitoring loading speeds and implementing performance-enhancing techniques.
Utilize knowledge of content management systems (CMS) like Sitecore to manage website content effectively.
Position Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
5-7 years of experience in web content development, digital marketing, and website management.
Proficiency in technical aspects of website management and hands-on experience in managing and utilizing content management systems like Sitecore.
Strong understanding of digital marketing principles, including SEO, SEM, and analytics.
Experience developing and executing comprehensive content strategies.
Ability to manage projects and collaborate effectively with cross-functional teams and stakeholders to ensure alignment with business goals.
Excellent communication and interpersonal skills.
BENEFITS
Full health, vision, dental. 401(k) plans along with a host of voluntary plans such as car insurance, legal services and more.
DISCLOSURE
By applying to a job at Kestra Financial, Inc.
, you are agreeing to the following statements:
You acknowledge that if hired, Kestra Financial, Inc.
may, obtain and use background information concerning your credit, character, general reputation, personal characteristics, work habits, performance and experience for evaluation for your potential employment.
It is the policy of Kestra Financial to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender, identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law.
Kestra Financial prohibits any such discrimination or harassment.Encino Building #2, Austin, Texas, United States of America
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