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    Marketing Coordinator - Oakland, United States - Charles Pankow Builders

    Charles Pankow Builders
    Charles Pankow Builders Oakland, United States

    2 weeks ago

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    Description
    Job Description

    Job Description


    JOB SUMMARY
    Pankow is looking for an enthusiastic marketing and savvy team player to join our team.

    As part of the Culture and Communications team, you will become part of an energetic group that is working to effectively market and communicate Pankow's Vision, Mission and Values.

    Coordinate efforts for the Culture and Communications team as well as develop, coordinate and implement various internal and external marketing/company-related products and services.

    In addition to the department's day-to-day functions, this position coordinates proposals and interviews with support from Pankow's Marketing and Communications Specialists.

    The Marketing Coordinator supports Pankow to maintain a single, consistent voice and brand in all of its communications.
    JOB SCOPE & ESSENTIAL FUNCTIONS
    Primary Accountabilities
    Proposal Management


    CORPORATE
    Maintain library of up-to-date templates and written copy derived from all marketing pieces to ensure consistent, corporate-wide usage
    Coordinate project information database to ensure timely, accurate and accessible information
    Provide input for best practices and templates
    Monitor application of company brand and graphic standards for consistency
    Provide assistance as needed for both Pankow's Northern and Southern California offices.


    REGIONAL
    Coordinate qualifications, proposal and presentation preparation activities; oversee and participate hands-on in the production of all qualifications, proposal and presentation deliverables
    Coordinate the activities of external marketing resources (coaching, photography, graphics and technical writing)
    Support writing of proposal sections and cover letters
    Work with Proposal Lead in developing win strategies and proposal preparation plans that address client's issues and the RFP/RFQ requirements
    Be actively involved in crafting

    proposal/presentation

    strategies and messages
    Coordinate and develop presentations, including strategy sessions, team meetings, research, design, reproduction, etc.
    Organize post-proposal debrief

    Communications

    Contribute to the development and maintenance of a long-term communications plan
    Strategically recommend external marketing opportunities and manage requests (sponsorships, events, advertising, etc.) by considering company's strategic regional business plans
    Coordinate collateral materials development, web updates, regional photography, public relations and advertising, special events, conference planning and award programs for region
    Craft effective communication messages to the target audience (internal and external) using a variety of print and digital media
    Manage web content and corporate website
    Develop, film and edit periodic videos and webinars
    Support our culture of being a Learning Organization
    Manage Pankow social media accounts
    Track and report monthly on Pankow social media and website analytics
    Assist with events as needed

    Client Relationship Management

    Assist in the development of strategy on client- and project-specific marketing activities


    QUALIFICATIONS
    Education/Training
    BA/BS degree in Marketing and Communications, Business Administration, Construction Management, Engineering or related fields
    Knowledge/Skills/Abilities
    Must possess strong writing skills, excellent organization and communication
    Strong proposal management skills
    Ability to think strategically
    Possesses good time management skills and ability to balance multiple short-term deadlines against long-term goals
    Proficient in Creative Cloud and graphics programs
    Excellent computer skills in MS Word, PowerPoint and Outlook
    Database management experience; CMiC is a plus
    Strong web and SEO knowledge
    Mastery of digital communication, i.e. social media
    Experience filming and editing videos and webinars is a plus
    Experience running email marketing campaigns
    Active involvement in professional organizations, including SMPS, is a plus
    Work Experience
    Minimum of 1 – 2 years of experience in Marketing and Proposal Management in the A/E/C industry

    #J-18808-Ljbffr
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