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    Social Media Lead - Columbus, United States - Highlights for Children

    Highlights for Children
    Highlights for Children Columbus, United States

    3 weeks ago

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    Description
    Job Description

    Job Description

    Social Media Lead


    Zaner-Bloser is an educational solutions company specializing in delivering instruction focused on developing foundational skills for PreK–6 students in ELA & Math.

    Our programs include

    Superkids,

    Building Fact Fluency, Kickstart Number Sense, Spelling Connections, Zaner-Bloser Handwriting , and more.

    As a member of the Highlights Family of Companies, we strive to always do what's right for children and make a significant contribution to their education.


    The Social Media Lead is responsible for overseeing and optimizing strategic social media initiatives to maximize brand awareness and conversions.

    Responsibilities include managing Zaner-Bloser's social media strategy and tactics, ensuring social media campaigns receive high engagement and drive new followers, and analyzing campaign performance for optimization recommendations.


    Essential Duties and Responsibilities:
    Develop a strategic approach to content ideation that aligns with our business objectives and is informed by our buyer's journey, personas, analytics, and industry trends
    Leverage social media listening tools to monitor brand mentions, industry trends, and competitor activities, and use the insights to refine strategies and identify opportunities for engagement and acquisition
    Advise product experts, copywriters and designers on organic social media best practices to ensure content is accurate, engaging, and optimized for performance
    Stay current with social media best practices and evolving platforms and technologies
    Schedule social posts in a social management platform and maintain content calendar
    Monitor and respond to comments from users across social channels
    Change agent comfortable with proposing process improvements and efficiencies
    Track success of social campaigns from goal setting to defining and tracking social media KPIs

    Qualifications:
    5+ years of hands-on social media experience
    Bachelors' Degree in Marketing or related field
    In-depth knowledge of social media platforms, algorithms, and best practices
    Proficiency in using AgoraPulse or a similar social media management software
    Ability to manage multiple projects simultaneously
    Content writing experience a plus
    Highly motivated with ability to thrive in a fluid environment with multiple stakeholders
    Organized with a high attention to detail
    Strategic thinker with intellectual curiosity
    Solid organizational skills and ability to meet deadlines
    Strong work ethic with a growth mindset

    #J-18808-Ljbffr
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