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    Ad Operations Technical Specialist - Doral, United States - Valnet Inc.

    Valnet Inc.
    Valnet Inc. Doral, United States

    3 weeks ago

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    Description
    Valnet Inc US, Miami, Florida, United States of America Job Description

    Ad Operations Technical Specialist

    Who we are:


    Valnet Inc., the world's premier digital media investment company, owns and operates over 25 highly authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, and travel.

    Specializing in acquiring, operating, and growing properties that are mission-critical in their respective environments, Valnet is at the forefront of media investment.

    With over 25 websites and 36 YouTube channels, Valnet's notable acquisitions include, ScreenRant, CBR, GameRant, CarBuzz, How-to Geek, MakeUseOf, Android Police and more.


    The Opportunity:


    As a Digital Media Publishing Ad Operations Technical Specialist, you will leverage advanced advertising technology to optimize digital media publishing strategies.

    You will play a crucial role in managing and enhancing the use of ad tech tools, platforms, and analytics to maximize revenue, audience engagement, and overall performance in the digital publishing landscape.


    What you will be doing:
    1.


    Ad Tech Strategy and Optimization:
    Develop and execute a comprehensive ad tech strategy to optimize digital media publishing revenue streams and user engagement.
    Evaluate, implement, and manage cutting-edge ad tech solutions to enhance ad targeting, audience segmentation, and overall campaign efficiency.
    Monitor industry trends and technological advancements to provide recommendations for improving ad tech capabilities
    2.


    Programmatic Advertising Management:
    Oversee the implementation and management of programmatic advertising campaigns, ensuring seamless integration with digital publishing platforms.
    Utilize programmatic buying platforms and demand-side platforms (DSPs) to maximize ad inventory yield and revenue.
    Collaborate with sales and marketing teams to develop programmatic advertising packages for clients and partners.
    3.


    Ad Operations and Monetization:
    Manage the end-to-end process of ad operations, including ad trafficking, targeting, and optimization for digital media publishing.
    Implement strategies to effectively monetize digital assets, balancing user experience with revenue generation.
    Collaborate with cross-functional teams to troubleshoot and resolve any technical issues related to ad operations
    4.


    Data Analytics and Reporting:
    Analyze and interpret data to derive actionable insights for optimizing ad campaigns and digital publishing strategies.
    Implement and maintain analytics tools to track and report on key performance indicators (KPIs).
    Provide regular reports and performance updates to stakeholders, highlighting areas for improvement and growth

    What you need to succeed:
    Bachelor's degree in Marketing, Advertising, Business, or related field.
    Proven experience in digital media publishing ad tech, with a strong understanding of programmatic advertising, ad operations, and analytics.
    Familiarity with ad tech platforms such as SSPs, ad servers, and programmatic buying platforms.
    Excellent communication and collaboration skills to work effectively with cross-functional teams.
    Why work for us?
    Valnet offers careers for the driven.

    Every new hire has the opportunity to go beyond their day to day and have a truly meaningful impact on the business.

    Your career has the potential to evolve and is ripe with opportunities to expand and diversify year over year.

    Hard work and dedication are well rewarded through competitive compensation plans, bonus structures, and perks catered to your work location.

    Job Family


    AD OPERATIONS
    Pay Type

    Salary
    New York, NY, USA,
    Valnet Inc US, Miami, Florida, United States of America,

    #J-18808-Ljbffr
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