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Director of Product Marketing Strategy
Found in: Lensa US 4 C2 - 21 hours ago
Camping World Lincolnshire, United StatesIt's fun to work in a company where people truly BELIEVE in what they are doing · _We're committed to bringing passion and customer focus to the business._ · **Pay Range:** · $174,615.00-$261,870.00 Annual · If you like wild growth and working with happy, enthusiastic over-achiev ...
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Marketing Offers Strategy
Found in: Lensa US 4 C2 - 21 hours ago
Fifth Third Chicago, United StatesMake banking a Fifth Third better · We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank. · GENERAL FUNCTION: · The Marketing Director I is responsible for developing and directing a strategic marke ...
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Marketing Offers Strategy
Found in: Lensa US 4 C2 - 6 days ago
Fifth Third Chicago, United StatesMake banking a Fifth Third better · We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank. · GENERAL FUNCTION: · The Marketing Director I is responsible for developing and directing a strategic mar ...
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Director, Corporate Marketing Strategy
Found in: Lensa US 4 C2 - 4 days ago
Abbott North Chicago, United StatesAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medic ...
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Director, Corporate Marketing Strategy
Found in: Lensa US 4 C2 - 4 days ago
Abbott North Chicago, United StatesAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medic ...
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Director, Corporate Marketing Strategy
Found in: Lensa US 4 C2 - 6 days ago
Abbott Laboratories company North Chicago, United StatesAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medic ...
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Senior Manager Market Access Strategy, Lake Forest IL office
Found in: ZipRecruiter Test30 US C2 - 13 hours ago
Abbott Laboratories Lake Forest, United StatesJob Description · Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and bra ...
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Marketing Manager, US Menu Strategy
Found in: Lensa US 4 C2 - 12 hours ago
McDonald's Corporation Chicago, United StatesWe are looking for intellectually curious problem-solvers who have a passion for marketing and food As part of the U.S. Menu Strategy team, you will create the future of the menu at McDonalds, helping to drive the business to meet annual financial g Marketing Manager, Strategy, M ...
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Marketing Manager, US Menu Strategy
Found in: Lensa US 4 C2 - 2 days ago
McDonald's Corporation Chicago, United StatesCompany Description: · McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahea ...
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Senior Manager, Money Market Product Strategy
Found in: Jooble US O C2 - 5 days ago
BMO Financial Group Chicago, IL, United StatesWanted: A high energy professional who is customer obsessed with extreme passion about innovative product design and driving transformational change. This is a single contributor role, however with the opportunity to bring together key stakeholders and teams to deliver against c ...
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Senior Manager, Money Market Product Strategy
Found in: Jooble US O C2 - 1 day ago
Bank of Montreal Chicago, IL, United StatesSenior Manager, Money Market Product Strategy & Management page is loaded Senior Manager, Money Market Product Strategy & Management · Apply locations Chicago, IL, USA Virtual, CA, USA time type Full time posted on Posted 3 Days Ago job requisition id R Application Deadline: · ...
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Senior Manager, Money Market Product Strategy
Found in: Lensa US 4 C2 - 4 days ago
Bank of Montreal Chicago, United StatesSenior Manager, Money Market Product Strategy & Management page is loaded · Senior Manager, Money Market Product Strategy & Management · Apply · locations · Chicago, IL, USA · Virtual, CA, USA · time type · Full time · posted on · Posted 3 Days Ago · job requisition id ...
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Senior Manager, Money Market Product Strategy
Found in: Jooble US O C2 - 5 days ago
BMO Financial Group Chicago, IL, United StatesA high energy professional who is customer obsessed with extreme passion about innovative product design and driving transformational change. This is a single contributor role, however with the opportunity to bring together key stakeholders and teams to deliver against common per ...
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Senior Manager, Money Market Product Strategy
Found in: Jooble US O C2 - 1 day ago
Bank of Montreal Chicago, IL, United StatesSenior Manager, Money Market Product Strategy & Management page is loaded · Senior Manager, Money Market Product Strategy & Management · Apply locations Chicago, IL, USA Virtual, CA, USA time type Full time posted on Posted 3 Days Ago job requisition id R Application Deadline: ...
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VP, Financial Consultant
Found in: SonicJobs Direct Apply US - 4 days ago
Charles Schwab Northbrook, United States Full timePosition Type: RegularYour opportunity · At Schwab, you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together. · Schwab's branch team is at the hear ...
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SEO writer
Found in: Orion Innovations US - 4 days ago
Neptune Enterprises Highland, WI, United States Freelance**Innovative, dynamic, creative - that's who we are** · At Medical Hair Company, communication and marketing are at the heart of everything we do. We plan, coordinate, and analyze marketing campaigns, develop advertising concepts and content strategies, produce content, and manag ...
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Manager, Accounting Services
Found in: Zoho Direct Apply - 17 hours ago
KO Business Solutions Arlington Heights, United StatesKO Business Solutions is proud to be working with a growing firm specializing in accounting, tax, and consulting services based in Philadelphia and Chicago who is currently seeking a Manager, Accounting Services, to join their Chicago team. Our client provides a variety of accoun ...
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Senior Manager Manufacturing
Found in: SonicJobs Direct Apply US - 4 days ago
BAXTER Round Lake, United States Full timeThis is where you save and sustain lives · At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves out ...
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Marketing Director
Found in: Lensa US 4 C2 - 3 days ago
The Symicor Group Lincolnshire, United StatesMarketing Director – To $130K – Addison, IL – Job # 3270 · Who We Are · The Symicor Group is a boutique talent acquisition firm based in Lincolnshire, IL & Rockport, TX. Our nationally unique value proposition centers around providing the very best available banking and account ...
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eCommerce Acquisition Manager
Found in: Lensa US 4 C2 - 3 hours ago
Staples Advantage Canada Lincolnshire, United StatesStaples Promotional Products leads the industry with design expertise, best in class technology and inspiring creativity. SPP offers hundreds of customizable products – from coolers to notebooks – that allow companies to maximize brand recognition and reach thousands of people at ...
Director of Product Marketing Strategy - Lincolnshire, United States - Camping World
Description
Job Description
Good Sam is looking for a Product Marketing Director to drive marketing initiatives and growth for our protection and emergency products. This is an exciting leadership role in a fast-growing environment, you will be an integral part of the Good Sam marketing team, developing product positioning, messaging, and go-to-market plans, bridging the gap between the product and the marketing teams.
This position requires a keen understanding of consumer insights, new product innovation, brand positioning, and effective cross functional collaboration with product strategy and development, marketing communications and operations. Focus areas include product offer and promotion, positioning (including competitive analysis), customer segmentation, and new product go to market plans.
**Key Responsibilities:**
+ Develop and iterate upon a comprehensive marketing and growth strategy with detailed customer acquisition, retention, and go-to-market initiatives, and oversee the execution of that strategy to drive new and recurring revenue and overall growth
+ Support campaign creative development ensuring feature, benefit, and claims accuracy
+ Conduct evaluation and analysis of product revenue performance and marketing activities, recommending improvements and evolution of activities, identifying opportunities to drive incremental growth
+ Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies
+ Demonstrate thought leadership on emerging trends and consumer insights to identify and validate product position, messaging and strengthen communications
+ Lead consumer persona and segmentation development and targeting strategies
+ Be the product / category expert: understand price, offers, positioning, and competitive landscape
+ Monitor and analyze the effectiveness of the performance marketing campaigns and work with the performance marketing team to continuously iterate and implement strategies to reduce CAC, improve LTV and grow overall acquisition volume
+ Track and report on key performance indicators (KPIs) to measure the success and impact of marketing initiatives
**Qualifications:**
+ Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
+ 8+ years of experience in product marketing, with responsibility for messaging, positioning, and communications strategy, within direct-to-consumer industry
+ 3+ years of experience working on subscription product categories
+ Experience developing and executing a multi-channel go-to-market strategy.
+ Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.
+ Analytical mindset with the ability to interpret data and make data-driven decisions.
+ Experience leveraging consumer insights to develop effective marketing programs and campaigns
+ Demonstrated success in developing and executing effective product launch plans